the buzz log

…So long, summer. It's not like anyone needs a reminder, but summer's coming to a close. In Search, the easy, lazy days of summer are switching to more dire terms like "last day of summer" and "first day of school activities." Sorry, kids. Put away your swimsuits and pick up your backpacks.

… Hello, Republicans. The Republican National Convention is under way, albeit in a bracing-for-disaster, hurricane-appropriate way. Still, that didn't stop the searches on "2008 republican national convention schedule," (which has changed due to weather in the Gulf) and "RNC welcoming committee."

John McCain, the presumed Republican nominee, inspired amateur sleuths to run to the Internet when he announced virtual unknown Alaska Governor Sarah Palin as his running mate. Searches for "alaska newspaper," "john mccain's running mate" and "sarah palin's family" all soared. 

…Greetings, couch. Time to fire up Tivo. The start of the school year is traditionally the kick-off for the new TV season. Searches for "cw tv," "one tree hill spoilers," "gossip girl cast," and, incongruously, "monday night football schedule" are just a few of the selections in Search. We see battles for the remote control in your future.