the buzz log

Gimme some sugar. Those pink packets of artificial sweetener are causing some concern in Search. Diet soda drinkers probably consume more of it than anyone else, and the Search is on for the "dangers of aspartame" (+193%). The sweet stuff has been linked to health risks, although no major study has found a conclusive link, according to WebMD.

Baring all. We're not sure how this didn't make Search sooner, but the site GoTopLess.org is up 313%. Proponents of the shirts-off movement held events in key cities across the U.S. last week, including Denver during the Democratic National Convention. And, in case you're wondering, it's a hippie movement, promoting the natural state, including breast feeding in public—not a Girls Gone Wild fantasy. Sorry.

Hungry for competition. Competitive eating has captured the attention of sports fans (or food fans, we're not sure which) and sent "international federation of competitive eating" up 181%. Searches were spurred on news that the champion hot-dog gulping wonder Joey Chesnut was unseated by a chili-spaghetti slurping stud named Humble Bob. We don't recommend this at home.