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Buzz Multiplex: Beefcakes on the Menu

By Vera H-C Chan
Fri, October 10, 2008, 10:49 am PDT

Beefcake's the main entree served up at the Buzz Multiplex this weekend, with A-list actors and historical sports figure. Of course, movie offerings also include the tasty family-film appetizer amd the guilty pleasures of junk-food horror. Feast your eyes upon the top four menu options based on Searches in the past seven days.

1. "Quarantine" (R). Horror movies usually draw lots of online interest, especially from the kiddies too young to catch an R-rated flick about reality TV show hosts caught in a quarantined building. Likely destined for the DVD bargain bin, the movie's also getting some traffic for its site, Contain the Truth, as well as stars Jennifer Carpenter, Jay Hernandez, and Columbus Short.

2. "Body of Lies" (R). So what stirs people's curiosities when Leonardo DiCaprio pairs with Russell Crowe in a spy film? DiCaprio's offscreen and onscreen lady loves, including Bar Rafaeli, Kate Winslet (in "Titanic") and his current romantic lead, Iranian actress Golshifteh Farahani (+96%). War on terror films have garnered mix reception, and this one gets mixed critical feedback like "excessively intricate and extremely dull" to "throat-gripping urgency and some serious insights." The title does intrigue males and females 13-54, enough to reach the top 5,000 searches and claim the honor of political family movie of the week.

3. "City of Ember" (PG-13). Inspired by the novel of nearly the same name, the fantasy delves into the lives of two teens who try to figure out how to save their dying underground city. A 38% chunk of online lookups hails from the under-18 set. Teen stars Saoirse Ronan and Harry Treadaway may save the day, but only Ronan's getting the time of day among searchers. Among the old-timers, Bill Murray and Tim Robbins have been getting a gratifying bump in their online profiles.

4. "The Express" (PG). Don't be deceived by the fourth-place ranking in Search: Lookups for "ernie davis" (+131%), the first black man to win the Heisman Trophy, are five times as popular as the movie and higher than "Quarantine." Davis is also more popular than DiCaprio, the top searched actor of the week. As for star Rob Brown, the relative newcomer is making only a tiny Search ripple, while Dennis Quaid as the coach gets more love. Guys (especially those from the Eastern shores of the U.S., Texas, and California) make up two-thirds of the interest for the we-shall-overcome-feel-good-historical-sports movie of the week.

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