the buzz log

The third and final presidential debate wasn't about Barack the Senator. And it wasn't about John the maverick, either. Instead it was all about Joe the plumber.

The debate was fairly unremarkable, save for repeated references to a plumber from Toledo, Ohio named Joe Wurzelbacher. Sen. McCain made the first reference when he chided his democratic rival for wanting to raise taxes on people like ol' Joe. That's standard—politicians often make allusions to "regular folks" to prove that they understand real problems.

But then it got weird. Sen. Obama mentioned the suddenly famous plumber, too. And then Sen. McCain talked about Joe some more. It was almost as if both candidates thought the entire election rode on Joe's vote. By the end of the debate, "Joe the plumber" had been mentioned a grand total of 20 times. That's more than "change" and "reform" combined.

The bizarre exchange inspired both the searchers and the bloggers. Queries on "who is joe the plumber" and "joe wurzelbacher" both skyrocketed. Meanwhile, blogs and papers from the Buzz attempted to shed some light on the man behind the socket wrench. The New York Times explains how Joe and Sen. Obama met and discussed Obama's tax plan for small businesses (like, ahem, plumbers).

Politico reports that Joe isn't about to surrender his 15 minutes. He's already talked to Katie Couric and he'll be ruminating on his sudden fame during morning news programs. Tune in, but don't expect to hear who he's voting for. Media Bistro writes that Joe plans to keep that between himself and the lever (well, assuming he's registered).