Rourke, the Real-Life Wrestler
Has Mickey Rourke lost it? The Oscar-nominated star of "The Wrestler" recently announced that he (or rather, his character in the film, Randy "The Ram" Robinson) will wrestle the WWE's Chris Jericho at this year's "Wrestlemania" on April 5.
The bizarre announcement came on red carpet at Sunday's Screen Actors Guild Awards. According to the AP, Rourke said he was happy about how the movie had been accepted by pro wrestlers — except Jericho. Rourke then added that he was going to "toss Jericho around the ring like tossed salad." Really, we can't make this stuff up.
We're not sure if Rourke's alter ego going toe-to-toe with a real-life wrestler will boost or decrease his Oscar chances. But we do know that the stunt has set the blogosphere ablaze. Wrestling blogs across the Web are weighing in, especially after Rourke and Jericho appeared on the Larry King Show. Jericho said that, despite Rourke's claims, he loved the actor's performance. But that wouldn't stop him from stepping up to Rourke's challenge. Rourke then seemed to back-track a bit, saying that he may have "stuck his foot in his mouth" when he challenged Jericho. Too late, Mickey.
Still, Rourke is no stranger to combat. Several years ago, he famously turned his back on a promising acting career to become a professional boxer. Anyone who compares photos of the pre-boxing Mickey to the post-boxing version can see that he probably should have stayed an actor. Stay tuned to see if he's made another mistake by challenging Jericho.
Filed under: WWE
Befriend a Wrestler from a Safe Distance
In the old days, they were called fans, groupies, maybe even cult followers or stalkers. Now they're all social networkers. World Wrestling Entertainment officially released the WWE Universe, its one-stop grappling shop with blogs, videos, profiles, and every sweaty little detail about pro wrestlers and the people who heart them.
From the safety of their keyboards, Tech Crunch mocked the launch as a lonely hearts club-in-disguise for wrestlers, but Daily Variety reports that these wrestlers—or entertainers, as the bosses prefer they be called—have already herded more than 200,000 members before this week's public debut.
The numbers are no surprise, considering WWE's huge online popularity (as seen in daily searches for "wwe rumors," competition updates, and favorites like Maria, Ashley, and Lita). The empire, which celebrated its 800th episode Monday, likely hopes that Universe will smack down Facebook and MySpace from siphoning its fan base, although all that online love hasn't helped stock prices any.
As for which "entertainers" will be blogging, so far Matt Hardy promises a "DOUBLE dose of Mattitude" and diva Trish Status has delivered on some "Stratusfaction" updates. Chances of juicy insider gossip seem possible, like diva Victoria's first blog which mentioned three wrestlers who were "recently released" (i.e., laid off). Victoria, though, didn't do much more than philosophize about their departures: "The longer I'm in this business, this less of a surprise it is when a Superstar either is fired or quits." Sounds like everyone needs one big social networking hug.
Filed under: Social Networking, Entertainment, WWE
Calling All Divas
Don't mess with the WWE Divas. Outfitted in spandex and rhinestones, the ladies command attention—especially in Search. Queries on "wwe divas" are usually preceded with the one word description, "hot."
Did their appearance on Bravo's "Project Runway" this week give the Divas a boost in buzz? Not according to their core group of fans, who consistently type "wwe divas photos" into the Search box. A strong 45% of those lookups come from boys under 17, especially those in Texas, New York, California, and Ohio.
The majority of Diva dialups are on the ladies themselves, with Candice and Maria leading the way. How do they stack up in Search? Check out this week's top lookups on the WWE Divas and see.
Filed under: WWE
Benoit's Tragic Tale Rocks Search
We've always known that professional wrestling has passionate fans. Since we began tracking searches in 2000, Buzz has been aware of the fervor of wrestling fanatics. With wrestling ignored by the mainstream media, fans of the squared circle soap opera turn to the Web for the scoop.
These factors came into play as the profoundly sad story of professional wrestler Chris Benoit and his family filtered out. The murder-suicide involving Benoit, his wife, and young son shocked searchers and its effects are still rippling through the Search box. We saw staggering amounts of Benoit searches in the hours after the news. Related queries on "chris benoit official site," "chris benoit death," and "chris benoit family" also made an impression.
Because of the WWE's recent storyline about the supposed "death" of chairman Vince McMahon, some searchers thought the news of Benoit's death was phony. Queries on "is chris benoit dead," "did chris benoit die," and "what happened to chris benoit" spoke to the initial confusion.
Fans turned to tried-and-true outlets of pro wrestling information—news sites run by fellow fans. We saw spikes on a staggering number of outlets: "pro wrestling news" (+868%), "1wrestling" (+333%), "lordsofpain" (+306%), "pwinsider" (+280%), "rajah wwe" (+261%), "411 wrestling" (+243%), "slam wrestling" (+237%), and "wrestlingnewsworld" (+203%).
One final gloomy related trend was the search spikes on other wrestlers who've died young over the past few years. Searches on "eddie guerrero" (+621%), "owen hart" (+290%), and "sherri martel" (+233%) all surged after Benoit's tragic tale unfolded.
Filed under: WWE
Bulletin: Pro Wrestling Still Scripted
After a shocking televised ending, fans turned to the Search box yet again. And we're not talking about "The Sopranos." Nope, searchers have moved on from the mystery of the black screen to the riddle of the exploding limo. Searches on WWE chairman Vince McMahon burst on to the Buzz after the gruff head honcho was supposedly blown to bits in a fiery car bomb.
The audacious storyline helped lift the WWE and Mr. McMahon into the rare air of our top three searches. McMahon's fate elicited concerned queries similar to the same pattern we saw after Tony Soprano left the screen—namely, "is vince mcmahon dead," "did vince mcmahon die," and "vince mcmahon dies." But as much as it pains us to say it, much of what you see in professional wresting isn't real. Including McMahon's supposed death.
Truly intrepid fans delving deeper into the cataclysmic circumstances searched out local news outlets. We saw spikes on "wilkes-barre news," "wilkes-barre newspaper," and "wilkes-barre times leader" after the incident at Wilkes-Barre's Wachovia Arena. Those spikes led us to this Times-Leader news story, which explains the elaborate hoax.
Now that Mr. McMahon has escaped certain death, what's next? Will his enemies continue their malicious ways? Will he see the light and make the transformation from heel to good guy? Only the WWE's team of well-paid writers know for sure...
Filed under: WWE
top movers
| Rank | Subject | 1-Day Move |
|---|---|---|
| 1 | Countries With Negative Population Growth | Breakout! |
| 2 | Kal Penn | Breakout! |
| 3 | Maine Election Results | Breakout! |
| 4 | Virginia Election Results | Breakout! |
| 5 | Claude Levi-Strauss | Breakout! |
| 6 | Madeleine Mccann | 11147% |
| 7 | 21 Gun Salute | 8855% |
| 8 | Morena Baccarin | 8048% |
| 9 | 2009 Election Results | 3472% |
| 10 | Warren Buffett | 1982% |

top leaders
| Rank | Subject | Move | Score |
|---|---|---|---|
| 1 | NFL | +24 | 278 |
| 2 | Morena Baccarin | +246 | 249 |
| 3 | Carrie Underwood | +135 | 158 |
| 4 | +4 | 152 | |
| 5 | World Series | +42 | 137 |
| 6 | Dancing With the Stars | +95 | 134 |
| 7 | Hulu | +8 | 132 |
| 8 | Drudge Report | +23 | 125 |
what's the buzz?
A subject's buzz score is the percentage of Yahoo! users searching for that subject on a given day, multiplied by a constant to make the number easier to read. Weekly leaders are the subjects with the greatest average buzz score for a given week.
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