Buzz Multiplex: Bolting to Twilight
Forget boy wizards: Brooding vampires are the literary heartthrobs in books and now on the big screen. Only Disney dares to face a toothy heartthrob, tossing a deluded dog into the fray. The Buzz Multiplex succumbs this week to teenage romance, vampire style.
1. "Twilight" (PG-13). What "The Dark Knight" was for boys, "Twilight" is for the under-18 female set (and a subgroup called "twilight moms"). With every soundtrack release or mall appearance across America, mass swooning from "twilighters" (the self-identified obsessed) has broken out online. To grasp this hysteria, Vanity Fair heavily dissects "The Twilight Zone," while the cast and director dishes to the Los Angeles Times about "burning topics" like chest hair. As for the appeal, Salon's review explains the lure of the film's "erotic innocence"—all from the imagination of a Mormon housewife from Arizona who had a persistent dream. The Mormon connection may explain why Utah leads a heady nation in "Twilight" lookups.
2. "Bolt" (PG). The animated adventure features a canine actor who plays a superhero on television, and thinks he has those powers when he gets lost in the real world. John Travolta and Miley Cyrus provide some of the voices. "Bolt" has the approval of critics, but so-so anticipation from searchers. Still, expect a decent family outing this week and over Thanksgiving weekend.
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what's the buzz?
A subject's buzz score is the percentage of Yahoo! users searching for that subject on a given day, multiplied by a constant to make the number easier to read. Weekly leaders are the subjects with the greatest average buzz score for a given week.
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