the buzz log

This year, the gift trend toys with your mind.

Mattel, better known as the house of Barbie, showed up at the Consumer Electronics Show back in January with a funny-looking contraption called Mindflex. The set-up entails a small purple ball, a white-and-blue plastic "obstacle course" console, and a headset.

But not just any headset: You strap it around your forehead, then try and move the ball with your brainwaves. Telekinesis for the holiday stocking? Looks like a winner.

Mind the gender gap
Online lookups on Yahoo! for "mindflex," "mattel mindflex," and "mindflex game" are, dare we say, mind-boggling. In the past 7 days, they've made the top 5,000 searches on Yahoo!. (Scarcity's part of its appeal: Vendors cut back on toy orders this holiday season.)

While blogs think the male geek market's the primary target, the Web traffic for the game's coming mostly from prepubescent boys and women aged 35-44. Sure, some women might be doing some gift browsing, but their searches are more than double than men of the same age.

The Mattel game, which went on sale in October, has a fan base in the Eastern half of the U.S. Places most itching to play brain ball: Pennsylvania, Ohio, Connecticut, South Carolina and Minnesota.

What's behind mind control
The popularity taps into the ultimate couch-potato fantasy: moving things without moving a muscle. The sensors, explains the Mattel site, reads brainwaves using a "variation of EEG technology." PC World gets into more specifics: The game's based on NeuroSky technology, and taps into "beta-wave activity" (what deep thinkers give off when they concentrate), converts it into a signal, then transmits that "as a radio frequency."

Big dreams
Mind control may be a game now, but the hope is this technology could evolve to train athletes, personalize online communication with emotional feedback, wake up drivers falling asleep at the wheel, and even help people focus their way out of Alzheimer's or addictions. (For the worst-case scenarios, just go to the sci-fi and horror section of any bookstore.)

Worth the brain cells?
It might help already: One Amazon reviewer claimed MindFlex is helping her autistic son slow down and concentrate. Other reviewers, though, found that the allure of raising a ball up and down wore out pretty fast, and isn't worth the price tag (ranging from $59.99—sold out, of course—to as much as $120.)

By the way, if you do try it out and the ball refuses to move, don't panic: You still have brain activity. The game requires 4 C batteries.

Filed under: Shopping, Holidays, Science, Toys, Games

Twisters are getting off to a lackadaisical start this year, but no matter how late, a storm that works itself up into a hurricane frenzy will get attention. Of three Atlantic tempests knocking around, Bill's the one that fulfilled hurricane aspirations and may go beyond a Category 3.

Wild skies don't just kick people into disaster preparedness mode (witness lookups on Yahoo! for "storm doors," "hurricane shutters," and "hurricane supplies"). Nature's ferment also gets minds wondering and searches swelling about weather phenomena in general. An overview of some raging queries, below:

Getting up to (hurricane) speed
The Department of Atmospheric Services at University of Illinois explains the degrees of intensity. Thunderstorms hanging out together over warm ocean waters become a tropical depression, with winds swirling between 23-29 mph. They can gather oomph to become a tropical storm (39-73 mph) within a short period of time (a few hours to two days), then if conditions are right (or not right, depending on your perspective), the rainstorm graduates into a full-fledged hurricane.

Tracking the mighty hurricane hunter
These kinds of hunters may not shoot down and truss up their prey, but they court all kinds of danger by flying into the eye (center) of a raging hurricane. Amateur stormchasers exist, but the 53rd Weather Reconnaissance Squadron (which runs the Hurricane Hunters Association site) transmits data to the National Hurricane Center. Although the employees and their equipment (like the Lockheed-Martin WC-130J plane) belong to the Department of Defense, the Department of Commerce runs the program. For a profile on the first Hurricane Hunter, check here.

Alien ships and other cloudy questions
Some people love an overcast day. Figuring out all the different formations of suspended droplets number among the most popular online weather searches. Some water vapors in question now:
• Billow Clouds are among the rarest, and look like ocean waves. The same winds that cause these clouds also cause a flag to flap.
• Noctilucent Clouds, aka night-shining clouds, take on an "iridescent" glow because they reflect the setting summer sun, as seen in this NASA photo.
• Lenticular Clouds has been likened to a "fleet of alien ships" or pancakes, and typically cling to hills and mountains. Avoided by pilots but sought out by gliders since they portend high winds, they're also attractive to photographers. Check out this cluster.
• Cumulonimbus Clouds literally translate to puffy rainstorms, those familiar, darkly swelling, and foreboding vapors.

Filed under: Weather, Science, Hurricanes, Nature