the buzz log
Seeking the Merry Christmas Spirit
On this Christmas day, it's time for a festive drill-down on just who seek out a "merry christmas" on the web.
Merry Christmas Seekers
• Tends to be female (65% vs. 35%).
• Most eager subset: Preteen girls (14%)
• Also looks for "merry christmas pictures" and "merry christmas card."
As for which regions have expressed the most merry spirit, at least on the Web, Los Angeles barely edges out the good people thereabouts in Harlingen, Texas. When looking at states, California leads the nation in its Search capita of "merry christmas" tidings, followed by Louisiana and New York.
To those of you out there, always on the lookout for the holiday spirit, have a good Yuletide and see what other merry gentlemen (and women) share your happy greetings.
Top "Merry Christmas"-Seeking Regions on Yahoo!
- Los Angeles
- Harlingen-Weslaco-Burnsvlle (Texas)
- Miami-Fort Lauderdale
- Honolulu
- Raleigh-Durham
- San Francisco Bay Area
- New York
- Phoenix
- San Antonio
- San Diego
Top "Merry Christmas"-Seeking States on Yahoo!
- California
- Louisiana
- New York
- Hawaii
- Arkansas
- Arizona
- Alaska
- North Carolina
- Massachusetts
- Texas
the buzz log
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what's the buzz?
A subject's buzz score is the percentage of Yahoo! users searching for that subject on a given day, multiplied by a constant to make the number easier to read. Weekly leaders are the subjects with the greatest average buzz score for a given week.
For more detailed information, visit our FAQ.