the buzz log
OK, so the Arizona Cardinals aren't exactly the most popular team in the NFL. And it ain't like the Steelers play in a media Mecca like New York or Chicago. Even now, with the Super Bowl less than a week away, the Dallas Cowboys are still the most popular NFL team in Search.
But on Sunday, it's gonna be all about the Cardinals and the Steelers. We took a look at the data from the past seven days and found big differences in the popularity of the players, coaches, cheerleaders, and even logos. Here's a summary on who's winning the online battle.
| Super Showdown | |||
| Pittsburgh Steelers | Arizona Cardinals | The Winner Is... | |
| Team's Rank in Search | Among the top 800 overall searches | Among the top 1,300 overall searches | The yellow and black have a significantly larger online fan base. Somewhere Jack Lambert is smiling. |
| Most Popular Player | Troy Polamalu | Kurt Warner | The Cardinals QB has more than four times as many searches as the long-haired Polamalu. Score one for the crew cuts. |
| Give Us a "C!" | Searches for "steeler cheerleaders" are on the rise. Interesting considering the Steelers don't have cheerleaders. | Arizona's rah-rah squad inspires a slew of related queries for "cardinals cheerleader photos" and "cardinals cheerleaders calendar." | Real trumps imaginary. Advantage: Arizona. |
| Most Unfortunate Related Search | Pittsburgh Steelers Beanie Baby | Arizona Cardinals dinner plates | It's close. Too close. |
| Most Popular Jersey | Ben Roethlisberger's #7 is the top Steeler jersey. | All-world wide receiver Larry Fitzgerald has plenty of fans. | Big Ben's jersey is bigger in Search. But just barely. |
| Most Popular Logo | People want to know the story behind the Steelers logo and why it's only on one side of the helmet. | Searches on the Cardinal logo are also popular. Perhaps people are looking for tattoo ideas? | Pittsburgh's logo has the slight edge in Search. If only more folks knew what it meant. |
Filed under: NFL, Super Bowl
the buzz log
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what's the buzz?
A subject's buzz score is the percentage of Yahoo! users searching for that subject on a given day, multiplied by a constant to make the number easier to read. Weekly leaders are the subjects with the greatest average buzz score for a given week.
For more detailed information, visit our FAQ.