the buzz log

Is this the dream weekend for chick flicks, or merely a thin disguise for extended ogling time? In the Buzz Multiplex, the answer is a qualified yes—to both.

The advice book, "He's Just Not That Into You," turns into an unlikely PG-13 comedy this week, and pulls in female interest (75%) and more searches than any other movie premiere. The attention's only moderate, possibly due to the negative attention that ranges from disappointed ("an admittedly ambitious misfire that falls flat" explains the Washington Post) to mighty steamed ("a grotesque representation of female desire," laments NYT) to outright lacerating ("a women-bashing tract disguised as a chick flick," grouses Rolling Stone Magazine.)

Interest in the comedy's stars crush searches for the title. However not all the "HJNTIY" stars make the list of this week's most sought-after actors in a premiere. More important: Are Searchers into the celebs for themselves, or for more objectified reasons? Let's review the chart of top 5 stars in the Buzz Multiplex this week.

We're Into: The Top 5 Actors in Premieres This Week
	Following	Sweetheart of...	Most Likely Searched For...	Ogle Factor (1-5)
1. Jennifer Aniston ("He's Just Not That Into You")	Male/Female 71%:29%, all ages up to 54	Utah, Idaho and Nebraska	GQ cover, ex-boyfriends, pal Courtney Cox, and current beau John Mayer	Curiosity about her relationships (failed and otherwise) brings down the O.F. to a 4.
2. Dakota Fanning ("Coraline," "Push")	M/F 66%:34%, all ages up to 64	Wyoming, South Dakota, Utah	"Twilight" connection, filmography, pictures	Career trajectory research brings the O.F. to down to a dignified 2.
3. Camilla Belle ("Push")	M/F 76%:24%, mostly 25-54	Utah, Idaho, Oklahoma	General hotness	Look-ups for her ties to Robert Pattinson and Joe Jonas, plus the purity ring, drop her down to a respectable 3.
4. Scarlet Johansson ("HJNTIY")	M/F 77%:23%, ages 13-54	Utah, Minnesota, Colorado	General hotness	Unseemly searches give her the high eye-candy rating of 5.
5. Aishwarya Rai ("Pink Panther 2")	M/F 65%:35%, ages 13-44	California, Texas, Tennessee	Wedding	Nuptial searches lower the O.F. to a 3.

Honorable Mentions

6. Drew Barrymore ("HJNTIY"), lots of interest in her Golden Globes.
7. Jennifer Connelly ("HJNTIY"), drawing searches for past works.
8. Ginnifer Goodwin ("HJNTIY"), pulling curiosity for her Chris Klein connection.
9. Chris Evans ("HJNTIY"), representing equal-opportunity objectification.
10. Ben Affleck ("HJNTIY"). All about his wife, the new baby, and his politics.