the buzz log

The economy is flat-lining. Splurges are out: budgeting is in. Even the president says he'll be watching those bailout dollars like a hawk (a hawk named Joe Biden). The Buzz Log has been faithfully tracking this penny-pinching phenom. Since the Dow started its downward direction, searches on all things "cheap" have soared. From bargain hunting to thrifty families to coupon parties we are tracking the Search trends during the economic downturn.

So here is the latest: Cheap is the new chic. Thrifty shoppers are dropping their credit cards and heading to their computers for all kinds of lookups on the low-cost.

Luxuries on the Down Low
Granted, just as luxe shoppers have been hiding their habit, we're not sure you'll want to advertise you're wearing "cheap lingerie" or buying your loved one a "cheap engagement ring." (Next we'll be looking out for searches on "it's the thought that counts.") But should taste for the good life take a dive along with the recession? Those accustomed to the finer things have devised a new strategy: "Cheap jewelry," "cheap flowers," and "cheap coffee," are some of the niceities that recessionistas are unwilling to part with, but prefer not to pay top dollar.

Talk Is Cheap
With chatter about the recession, many cell phone customers are re-thinking their provider and switching to low-cost over high end. We're seeing searches on "cheap cell phones without plans" and "cheap unlocked cell phones."

Shoestring Travel
Lookups for budget vacationers are on the rise among those who want to get away from it all for less. Folks seeking to gamble their way out of our economic free fall are looking for "cheap fares to las vegas." Those less willing to play a losing hand with their hard-earned cash are looking up "cheap airfare," and "cheap disney tickets." Folks looking for entertainment closer to home want "cheap nascar tickets" and "cheap concert tickets."

Here are the top Web searches in the last 30 days. Go forth and shop till you (responsibly) drop.

Top Cheap Searches (past 30 days)