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Paltrow's Goop, Old Footprints, Dial an Idol: What's the Buzz

By Claudine Zap
Fri, February 27, 2009, 12:44 pm PST

Our top picks from the day's hottest searches.

  1. Goop (Searches increased by 6,749%). Not the slimy stuff — Gwyneth Paltrow's blog on "nourishing the inner aspect." Mockable? Highly. Paltrow told her critics that they just "don't get it." Um, no.
  2. Footprints (+1,603%). Our ancestors have left us more clues: this time in footprints found in Kenya that date back 1.5 million years.
  3. Jerry Seinfeld (+1,574%). The comedian who gave us a show about nothing is coming back to produce a reality show called "The Marriage Ref." We guess it can't be any worse than Dr. Phil, and, we hope, more funny.
  4. World's largest animal (+363%).The obsession of the week continues. Largest in water: the blue whale. Largest on land: African elephant.
  5. DialIdol (+197%). "American Idol" fans can keep this tool handy to get around the busy signal when phone voting for their favorite songster. Here's the latest "AI" Buzz Log recap.

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what's the buzz?

A subject's buzz score is the percentage of Yahoo! users searching for that subject on a given day, multiplied by a constant to make the number easier to read. Weekly leaders are the subjects with the greatest average buzz score for a given week.


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