What the world is searching for...

the buzz log

Add to My Yahoo! View RSS Feed Add an Alert

Happy Birthday to You, Dr. Seuss!

By Vera H-C Chan
Mon, March 02, 2009, 12:40 pm PST

Today is Seuss' birthday! Sakes alive, that's 105!

The Web's observing "dr. seuss birthday" (+177%) with activities (+546%), books (+157%) and games (off the chart). Aside from dressing for the occasion (in a natty "dr. seuss hat," of course), searchers have been catching up on his many works: In the past seven days, the favorites have been "The Cat in the Hat," "Green Eggs and Ham," "Horton Hears a Who," "The Grinch Who Stole Christmas," and "One Fish Two Fish Red Fish Blue Fish."

A proper celebration also calls for brushing up on the background of the Massachusetts author (and artist). To call back to an old Buzz Log when "The Cat in the Hat" turned 50, "Theodor Geisel took his pen name from Mum/And met with a challenge/To write primers less dumb."

And also less boring. Geisel took a list of 400 words and cut it to 220 to write about that cat. His addictive rhythm, anapestic tetrameter, stems from the Romantic period, which he'd shake up so readers never got too comfortable.

According to Mental Floss, he first adopted his Seussdonym after he got kicked off the college humor magazine for throwing a "drunken bash" (as befitting a descendant in a "long line of German brewmasters,") but continued to write using his mom's maiden name. Dartmouth didn't hold a grudge: His alma mater gave him the honorary title "Doctor," which probably made his father happy considering Geisel dropped out of his Oxford Ph.D. program in literature.

The salute to mom is especially fitting: She made up rhyme chants to sell her dad's pies to customers, and chanted them to Geisel when he couldn't sleep. Geisel, by the way, never had children ... unless you count the millions who adore his books.

Filed under: Literature, Authors, Books, Children, Birthdays

Blagojevich Birthday Bust

By Vera H-C Chan
Wed, December 10, 2008, 12:15 pm PST

The upside to being indicted for corruption charges: People notice when it's your birthday.

The loose-lipped Illinois governor Rod Blagojevich started his 52nd year as a free, albeit indicted, man, and among the top 200 searches, thanks to a 20,106% surge. Fox News St. Louis embraced the obvious with its observation that the occasion may not be his "happiest birthday." The ironic well-wishers so far include his hometown NBC news station, which posted a video of him and his family in their morning ritual and and asked ""will he eat cake?" New York Magazine suggested "one final rager in the governor's mansion."

The Chicago Tribune, one of the entities that Blagojevich had allegedly tried to strongarm, took the theme that "birthdays are a time for self-examination," and helpfully offered verbal gifts like "delusional," "irrational," and "narcissistic." The guv, who had already complained about feeling the blunt end of the 10-foot pole between him and Barack Obama, got another jab today when the president-elect called for him to step down.

Blagojevich's ill-timed birthday follows that of former Alaska Senator Ted Stevens. The indicted senator spent his 85th birthday watching the votes come in for Democrat Mark Begich and seeing the end of 40 years of service.

So, what do the stars say for someone celebrating a turning point today? The astrology reading recommends, "Stop, look and listen! The uncertainty factor suddenly rises as the Sun in Sagittarius squares Uranus in Pisces ... shock, waves and surprises are more prevalent."

The advice is even more grim: "Putting your John Hancock on legal documents or making long-term commitments is not advised." Maybe it is time to eat cake now. Lots.

Filed under: Politics, Government, Birthdays, Scandals

Baby Boomer Birthday Bump

By Vera H-C Chan
Mon, August 04, 2008, 12:43 pm PDT

The latest mid-century trend? Mid-century birthdays.

Ever since the first one popped out in 1946, Baby Boomers have been steering American culture. The group just become eligible for Social Security checks, but there's even a bigger Baby Boom hump coming:

  • Of the generation born 1946-1963, Census figures show the last leg (45-49 year olds) is—at 7.6%—also its biggest subgroup.
  • They also tie with the 40-44 year olds as the biggest subgroup among Americans of all ages.

In other words, expect a lot of invitations to the big 5-0 over the next few years. Celebrants have been planning for the massive undertaking by looking up "50th birthday," “50th birthday party ideas,” and “50th birthday gifts." All these terms are seeing their highest numbers yet in Search.

For those planning to maintain the lie about your age... why bother when so many celebrities are openly cruising towards 50? Madonna will be next one to approach her fifth decade on Aug. 16. Michael Jackson will doubtless be in some easily penetrable disguise come Aug. 29. Well, no one said you had to age with dignity. Wait, yes we have...

Filed under: Celebrities, Birthdays, Parties

< Previous | Next >

top leaders

Rank Subject Move  Score 
1Black Friday+340 1290 
2NFL+489 670 
3Jennifer Lopez+451 515 
4New Moon-67 250 
5American Music Awards+236 249 
6UFC-36 239 
7Miley Cyrus+66 169 
8Hulu-11 154 

what's the buzz?

A subject's buzz score is the percentage of Yahoo! users searching for that subject on a given day, multiplied by a constant to make the number easier to read. Weekly leaders are the subjects with the greatest average buzz score for a given week.


For more detailed information, visit our FAQ.