the buzz log

You had a kid. Congratulations! Now that you've had a few minutes to relax and bond with your baby, it's time to lose that paunch! Come with us as we take a look at the latest trend in stomach concealment: the Belly Bandit.

The nefarious sounding contraption recently achieved breakout status in Search after an appearance on the Rachael Ray Show. According to its official site, the Belly Bandit is a "abdominal compression binder." In other words, it's a wrap that compresses the loose skin around the stomachs of new moms. Allegedly.

According to this blog, a woman on Rachael's show contested that her use of the Belly Bandit helped trim some stubborn inches. Such a statement was bound to lead to big buzz. After all, who wouldn't be interested in something that makes us look better and doesn't require any real effort?

We have no idea if the thing works or not, but folks are sure hot to find out for themselves. Lookups for "belly bandit" and "buy the belly bandit" are soaring. Ms. Ray's exposé clearly struck a chord.