the buzz log

If at first you flame out of one profession, try, try again. That seems to be the mantra behind actress Lindsay Lohan's attempt to go for the gold (or at least bronze) with her new spray-tan line.

Lohan caught buzz recently for her star-turn as Madonna on the pages of Glamour magazine, but she's had less luck on the acting front. Her guest run on "Ugly Betty" was cut short after just four episodes. The actress who once seem headed for greatness (or at least some fun roles, like "Mean Girls") instead headed for rehab, twice, after being arrested for DUIs, twice.

Let's hope LiLo's career picks up, because People magazine actually had to stoop to calling the ad campaign for tanning merch an "exclusive first look." We're not sure whether to laugh or kind of feel bad for both People and Lohan.

But lame product launch or no, there's no stopping the buzzarazzi. Lookups on "lindsay lohan," "lindsay lohan as madonna," "lindsay lohan maxim," and "lindsay lohan rumors" heated up the search box in the last 7 days.

This is not Lohan's first foray into celebu-business. She put out a line of leggings last year. (Yes, you read right, leggings. Tights without feet.) People magazine, which also cheered this endeavor, seemed excited to report on any Lohan news that didn't involve an accident. As one disgusted fan posted, "I mean how hard was it to design dumb leggings?"

True, but your leggings aren't artistically shredded (or cost $100). Designing those probably does take a special perspective. And word has it, they're flying off the shelves, shreds and all. If that's any indication, pretty soon we may all have that Lohan glow.