the buzz log

Steve Harvey wants you to know: Despite his success as a comedian, his popular morning radio show, and a bestselling advice book on love, he's not in it for the money. He says he wrote his first book not for a check, but "purely to empower women."

His relationship guide, "Act Like a Lady, Think Like a Man," has already been embraced by none other than the arguably very empowered Oprah Winfrey. Harvey has appeared on her show twice to dish with women on the mysteries of men. Why don't they call back? Why don't they want to talk? 

Among other things, the self-proclaimed expert on manhood tells women their standards are too low, to exercise patience, and give men love, support, and the cookie (his word for sex) — but to hold out for 90 days. He calls his tips a "playbook" for relationship success: Just follow the rules and play the game, ladies. Thanks to the magic of Oprah's influence, one of the former Kings of Comedy could be anointed as the next go-to love guru, a Dr. Phil of dating advice. Seriously.

Whether or not the dating advice is working, Harvey has successfully created a frenzy around the book. Women are turning from their TVs to their computers to find out more. Lookups on "steve harvey book," "steve harvey on oprah," and "steve harvey 90 day rule" are all peaking in Search, especially with women ages 35 to 44.

Maybe if Harvey isn't in it to get rich, his book could come with a money-back guarantee. Now that would be empowering.