the buzz log
Truffles, Travolta Movies, Lisa Ling: What's the Buzz
By Claudine Zap
Fri, June 05, 2009, 12:48 pm PDT
Our top picks from the day's hottest searches.
- Truffles (Searches increased by 818%). Get out your snout. Time to hunt down the elusive mushroom.
- John Travolta movies (+814%). The star of "The Taking of Pelham 1 2 3" is keeping a low profile as he continues to mourn the death of his son.
- Gwyneth Paltrow (+299%). The celeb appeared on "The Tonight Show" to teach Conan O'Brien how to "plump" his butt.
- Lisa Ling (+150%). The sister of journalist Laura—who is detained in North Korea—is working hard to keep media attention on the case.
- Whale Wars (+130%). The reality show kicks off its second season with the Sea Shepherd crew defending whales in Antarctica. You can see a preview here.
the buzz log
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what's the buzz?
A subject's buzz score is the percentage of Yahoo! users searching for that subject on a given day, multiplied by a constant to make the number easier to read. Weekly leaders are the subjects with the greatest average buzz score for a given week.
For more detailed information, visit our FAQ.