the buzz log
"Transformers: Revenge of the Fallen" isn't exactly a hit with the critics. But it is a hit with an equally vocal group: oglers.
Lookups on Megan Fox, the film's comely star, are up 176% since the film opened. Not too shabby. However, that spike is small potatoes compared to the sudden interest in Isabel Lucas, the film's other hottie.
Since "Transfomers: Revenge of the Fallen" hit theaters, lookups on Ms. Lucas are up a staggering 1,098%. Fox is still much more popular overall, but for now Lucas has the momentum.
the buzz log
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what's the buzz?
A subject's buzz score is the percentage of Yahoo! users searching for that subject on a given day, multiplied by a constant to make the number easier to read. Weekly leaders are the subjects with the greatest average buzz score for a given week.
For more detailed information, visit our FAQ.