the buzz log
J.D. Salinger, ESPY Awards, MJ Memorial: What's the Buzz
By Claudine Zap
Thu, July 02, 2009, 11:03 am PDT
Our top picks from the day's hottest searches.
- Crabtree and Evelyn (Searches increased by 647%). The soap shop filed for bankruptcy and plans to use the protection to revamp and restructure.
- 2009 ESPY Awards (+580%). The fan-nominated awards for top athletes will be held later this month.
- Picnic recipes (+356%). Food really is more fun when eaten outside. Tips for an al fresco meal can be found here.
- "The Catcher in the Rye" (+205%). The book's author, J.D. Salinger, won his copyright case to halt publication of a sequel to his novel.
- Michael Jackson memorial service (+170%). The head of Staples Center in Los Angeles offered the site as a possible location.
the buzz log
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what's the buzz?
A subject's buzz score is the percentage of Yahoo! users searching for that subject on a given day, multiplied by a constant to make the number easier to read. Weekly leaders are the subjects with the greatest average buzz score for a given week.
For more detailed information, visit our FAQ.