the buzz log

Nothing moves the search needle like scandals. This past week, it wasn't so much the scandals themselves, but how people reacted to them that stirred the Web. Read on for the scoop on three big transgressions. Here's hoping next week is a bit more honorable.

Ruth breaks her silence 
While many may find comfort that Bernie Madoff will die in prison, others couldn't help but wonder what his wife thinks of his spectacular fall from grace. Until this week, Ruth Madoff had kept silent. Some interpreted that as meaning she didn't care about the victims of her husband's crime. Not so, says Mrs. Madoff. On Monday, she released a statement that reads "not a day goes by when I don't ache over the stories that I have heard and read." Searches on Mrs. Madoff soared 2,754% over the past seven days, due in large part to the $2.5 million of shared assets the government is letting her keep. According to insiders, she tried for the fur coat, but the feds said no dice.

All eyes on Jenny Sanford
Mark Sanford's wife Jenny may have forged a new path for spouses of unfaithful politicians. Following her husband's press conference in which he admitted an affair, Mrs. Sanford said that "his career is not a concern of mine. He's going to have to worry about that." Then, after the governor's most recent admission that he had crossed lines with other women, his wife issued another statement that said that in the "spirit of forgiveness, it is up to the people and elected officials of South Carolina to decide whether they will give Mark another chance..." In other words, she forgives him, but don't for a second think she's going to forget. Queries on "jenny sanford biography," "jenny sanford photos," and "first lady jenny sanford" all posted breakout gains in Search.

A tomahawk chop to the win column
Florida State University made some noise in the Buzz after claiming that the NCAA sanctions over the school's academic cheating scandal are just too darn tough. The NCAA had elected to punish the Seminoles by taking away wins from some of Florida State's athletic teams, including 14 victories from football coach Bobby Bowden. Why does Florida State care so much about past wins? The fact that Mr. Bowden is currently one victory behind Penn State's Joe Paterno for all-time victories is likely contributing to the outrage. Queries on "fsu scandal" and "bobby bowden wins" both spiked this week. This article from Sports Illustrated offers an in-depth explanation of the hubbub.

Also buzzing this week...
• Johnny Depp's "Public Enemies" sparked renewed interest in bank robber John Dillinger.
• The world's obsession with Megan Fox continued unabated.
• Obama's White House released the salaries of all its staff.