the buzz log
Here's what happens when you combine (computer-generated) babies on rollerskates, a boom-box beat, and some serious special effects: A video that's got the Web buzzing. Oh, and it's an ad for Evian mineral water.
The viral video channels street culture from the '70s. And then things get really weird. A bunch of computer-assisted babies clothed only in diapers and skates show off their hip-hop moves to a remix of Sugarhill Gang's "Rapper's Delight." The Evian bottles are props for the tykes' skate tricks. (So no "Popeye" moment of drinking the stuff and transforming into a super-fly baby.)
Already, lookups on the Web are on a roll: "evian roller skating babies," soared 225% in just one day. Queries are also surging on "roller skating babies," "skating babies," and "evian skating babies."
Here you can see it for yourself. Kids, do not try this at home.
Filed under: Ads
the buzz log
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what's the buzz?
A subject's buzz score is the percentage of Yahoo! users searching for that subject on a given day, multiplied by a constant to make the number easier to read. Weekly leaders are the subjects with the greatest average buzz score for a given week.
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