the buzz log
Most weddings go off without a hitch. But every once in a while, the blessed event gets a surprise twist. This past weekend, NBA star Richard Jefferson's wedding left guests asking a big question: "Where the heck is the groom?"
According to the New York Post, Jefferson was scheduled to marry former New Jersey Nets dancer Kesha Ni'Cole Nichols. Alas, a few days before the big day, Jefferson called off the ceremony and broke up with his fiancée.
Unfortunately, nobody told a significant number of guests. Many showed up at the Mandarin Oriental in New York City expecting to see a bride, a groom, some vows, and a kiss. Instead they found that Jefferson had gone MIA. However, he did lend his friend his AMEX Black credit card and told him to treat the guests to a fun night without him.
The confusion led to some spectacular spikes in Search. Lookups on "richard jefferson wedding" surged 5,687%, and interest in the jilted bride was similarly enthusiastic. Queries on "kesha ni'cole nichols pictures" went from zip into the thousands overnight.
According to various sources from the Buzz, the wedding cost around $2 million. Next time, may we suggest city hall?
Filed under: Weddings
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what's the buzz?
A subject's buzz score is the percentage of Yahoo! users searching for that subject on a given day, multiplied by a constant to make the number easier to read. Weekly leaders are the subjects with the greatest average buzz score for a given week.
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