the buzz log

Internet stories that sound "too good to be true" sometimes turn out to be just that.

In the June maelstrom of celebrity deaths, a World War II vet died on June 17 at age 86. His passing got some mention in the Roanoke Times, but someone believed that Darrell "Shifty" Powers deserved a lot more notice: The former soldier had served in the 101st Airborne Division, part of the fabled Easy Company that inspired the book and 2001 HBO miniseries, "Band of Brothers."

So an anonymous email, sent out July 7, called out for a "nationwide memorial service" to recognize an American hero. The writer wasn't a friend or family member, but a stranger who had a chance airport encounter with an elderly Powers. The vet's story might get interest from "a bunch of military-minded friends," the writer thought, and that would be it.

But a funny thing happened on the Web. Blogs started mentioning Powers' legacy. The message gave fodder for some people to ding "the media" for overlooking a chance to honor Powers' service. One even posted the email in the comments area of a story about a state trooper injured in a golf cart accident.

Then, the unsigned email itself became news. Was the author actually test pilot Chuck Yeager? McClatchy Newspapers military columnist Joseph Galloway? ABC finally tracked down the writer, who turned out to be one Mark Pfiefer, a retired Dow Jones employee.

The moment of silence that Pfiefer had wanted for Powers ended up being a social networking salute on July 20. Searches on Yahoo! for "darrell shifty powers" rose 63% from people 21 on up. No less than six memorials appeared on Facebook, with 1,620 members so far in one. And the Twittering continues.

The Military Times caught up with Pfiefer, who said he "had no idea it would take off the way it did." As for Powers' family, his daughter Margo believed her dad would "say everyone is just making too much of a fuss, but that's just the way he was, very humble." And Margo's husband, Sheldon, called this online call-out "too good to be true, like those fake stories that make the rounds on the Internet." And, agendas aside, this one turned out even better than planned.

Below is an interview with Powers about the HBO series.

Follow Buzz Log on Twitter