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July 2009 Buzz

By Vera H-C Chan
Fri, July 31, 2009, 4:00 am PDT

The sun hid from view for much of Asia, a pop king's memorial brought out mourners, and a misdemeanor ended with a White House beer bash. Below, a look at July's searches and buzzy stories.

Spaced Out
Darkness descended for about six minutes across much of Asia, as a rare solar eclipse brought out revelers and drove the superstitious indoors. The U.S. missed out on the fun, but celebrated the moon walk's 40th anniversary instead.

Dearly Departed
All things Michael Jackson continued to reverberate through the Web, from the memorial to the will, to the latest raid on the attending physician. Mourners also honored Walter Cronkite, whose death recalled a media heyday, and two sports figures—footballer Steve McNair and boxer Arturo Gatti—who died too soon. 

Crime Watch
Sonia Sotomayor applied for her Supreme Court Justice robes this month, but violations of rights occupied the Search docket. Henry Louis Gates became known beyond academic circles after a Cambridge police office arrested the Harvard scholar at his home. The local issue turned national after Obama weighed in, but a peace of sorts was brokered with a White House beer bash. No suds for Erin Andrews: A video shot through a peephole of the ESPN broadcaster, taped unawares, went viral. News outlets who posted screen grabs of the illegal video spurred accusations of hypocrisy all around. There was some justice: People who tried to download the video may have got a virus.

Other big buzzers
Cash for Clunkers translated to a lot of firm handshakes in dealer showrooms ... Sarah Palin handed over her gubernatorial duties to the runner-up... Lance Armstrong did pretty well, but Alberto Contador is Tour de France's indisputed champ... and now for the top 10 lists

Yahoo! July 2009 Web-Hot Searches


Search Terms with the Biggest Percentage Changes
  1. Shane Carwin (+87,747%). UFC contender to Brock Lesnar.
  2. Hailey Glassman (+48,773%). Reality TV dad Jon Gosselin's new part-time girlfriend.
  3. Danielle Deleasa (+37,404%). Kevin Jonas' new fiance.
  4. Eve Plumb (+34,363%). "Brady Bunch" actress who may not have liked her TV sister's joke.
  5. Aliens in the Attic (+29,826%). Ashley Tisdale movie.
  6. Orange County Fair 2009 (+27,726%). The big Southern Cal event featured Kelly Clarkson and a 3D exhibit of Al Yankovic's brain.
  7. 2009 Espy Awards (+24,348%). Sports show recognized Michael Phelps, the Lakers, and Nelson Mandela.
  8. Michael Jackson Memorial (+23,981%). A public homage to the late King of Pop, where his daughter Paris emerged as the center of attention.
  9. Ron Artest (+23,665%). Player left Houston for Lakers.
  10. Mirka Vavrinec (+13,226%). Wife of Roger Federer had twins.

Biggest Search Terms
  1. Michael Jackson
  2. Erin Andrews
  3. Emma Watson
  4. Megan Fox
  5. Britney Spears
  6. Beyonce
  7. Kesha Ni'Cole Nichols
  8. Kim Kardashian
  9. Miley Cyrus
  10. Jessica Alba

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Rank Search Word(s) 1-Day Move
1Ford 400Breakout!
2Indonesia FerryBreakout!
3Jordan Chandler3481%
4Evan Chandler2322%
5American Music Awards1841%




what's the buzz?

A subject's buzz score is the percentage of Yahoo! users searching for that subject on a given day, multiplied by a constant to make the number easier to read. Weekly leaders are the subjects with the greatest average buzz score for a given week.


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