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Biel, Brown, and Gosselin: Buzz Week in Review

By Mike Krumboltz
Fri, August 28, 2009, 6:06 pm PDT

Danger! Justice! Kate Gosselin! This was another wild week on the Web. Searchers sought the scoop on the world's most "dangerous celebrity," as well as updates on a long-running Hollywood dispute. Oh, and, of course it wouldn't be planet Earth if there wasn't something going on with Kate, right? Right! Buckle up for the Buzz Week in Review.

Danger is her middle name
Jessica Biel is undeniably gorgeous. In fact, she's so attractive that her looks tend to inspire otherwise rational human beings to seek out her image on sketchy sites and via dubious downloads. This past week, Ms. Biel was named the world's most dangerous celebrity to search for by McAfee, a computer security company. According to Yahoo! Tech, fans who search on the lovely lady have a 20% chance of "landing at a website that has tested positive for online threats, such as sypware, adware, spam, phishing, and viruses." Ironically, the news did little to stem the tide of searches on Biel. Queries on "jessica biel photos," "jessica biel pictures," and the redundant "jessica biel pretty" all stayed strong. Now that's devotion.

The Chris Brown Case
Several months ago, singer Chris Brown was involved in a domestic violence case with fellow singer Rihanna. The case took the world by storm as many wondered what sort of punishment Mr. Brown would eventually receive. Those questions were answered this past weekend when a judge sentenced Brown to five years of probation, one year of domestic violence counseling, and six months of community service. The judge also placed a restraining order on Brown that requires him to stay 50 yards away from Rihanna. Over the week, lookups surged on "chris brown punishment" and "chris brown sentence." But the story ain't over yet. Word has come out that Brown may have already violated his probation. If so, a spokesperson from the LAPD says "it won't be taken lightly."

Kate coming to "The View"
Anyone with half a brain could have seen this one coming from a mile away. Kate Gosselin, formerly of the super group Jon and Kate Plus 8, will sit in as co-host on "The View" for a few times in September. She with the spiky locks will apparently fill in for Elisabeth Hasselbeck while she's on maternity leave. The Pittsburgh Post-Gazette reports that devotees of Ms. G will want to tune in on Sept. 14 and 15 to watch their favorite supermom mix it up with Whoopi and company. And from the looks of Search, many are already programming their TiVos. Queries on "kate gosselin on the view" posted triple digit gains. Whether those lookups come from fans or from folks hoping she'll screw up, we can't say.

Also buzzing this week...
• Troubled starlet Mischa Barton talked about her stay in Cedars.
• Los Angeles coroners ruled Michael Jackson's death a homicide.
• You know that dude who plays Jim on "The Office"? Well, he's engaged to Emily Blunt.

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A subject's buzz score is the percentage of Yahoo! users searching for that subject on a given day, multiplied by a constant to make the number easier to read. Weekly leaders are the subjects with the greatest average buzz score for a given week.


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