the buzz log

Move over Anne Geddes — there's a new baby photographer in town. Tracy Raver was on the "Today" show Friday morning to talk about her unique way of photographing newborns. Searches on the shutterbug promptly shot through the roof.

The photos (many of which you can see in the video below) are of sleeping babies that seem to be posing for the camera. Raver explained that getting babies into cute poses is easier than one might think. A full belly and a warm room will do wonders for making a baby sleepy. And once those eyelids shut, it's pretty simple to pose the baby.

In the interview with Meredith Vieira, Raver said that she strives for photos that show babies curled up, as if they were in their mother's womb. In addition to taking photos for clients, Ms. Raver also instructs other photographers on how to keep babies asleep and calm enough to take photos. And while most babies respond to the same tricks, Raver explained that little girls tend to be feistier than boys.

As for the searches, it appears that the "Today" show interview will do wonders for Raver's business. Queries on her name and "tracy raver photography" both posted triple-digit gains.

We assume many parents will be inspired by the interview to photograph their own babies. Parents should act quickly — according to Raver, after the baby is a month old, it gets a lot more difficult.

You can watch the interview below.

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