the buzz log
Serena Williams: From Tennis to Tampax
Tennis champ Serena Williams made plenty of headlines with her bad behavior at the U.S. Open. But that tough-as-nails 'tude seems to be working for her. She is boldly going where few celebs have dared to tread. Serena will be a spokesperson for Tampax.
You can see the Web-only video of sassy Serena (in tennis whites) taking "Mother Nature" on the court, slamming balls her way as she tries to deliver a red-wrapped package. The two rivals also have competing press conferences where they talk smack about each other. The print version of the ad will go in mags like Teen Vogue.
While the endorsement strikes a light tone, the approach might not go over well with everyone. The New York Post called the ad "uncomfortably graphic." Still, the New York Times points out that it's a huge win for Tampax to land such a huge star, even one dealing with the aftermath of her courtside kerfuffle.
Filed under: Ads
the buzz log
more posts
- Stay Safe this Friday
- JLo's "Louboutins," JFK's Death, Black Friday Coupons: What's the Buzz
- Obama's Brother, Elizabeth Lambert, and a Special Delivery: Buzz Week in Review
- New Record for "New Moon"
- Horror at the Movies: Popcorn
- LeBron James, Project Runway, Thawing Turkey: What's the Buzz
- New Moon, Blind Side, Planet 51: Critics Roundup
- Michelle Obama Action Figures: Collect All Three
- Battle of the Corporations
- Johnny Depp, Abraham Lincoln, Eggo Shortage: What's the Buzz
what's the buzz?
A subject's buzz score is the percentage of Yahoo! users searching for that subject on a given day, multiplied by a constant to make the number easier to read. Weekly leaders are the subjects with the greatest average buzz score for a given week.
For more detailed information, visit our FAQ.