the buzz log

It’s Goliath vs. Goliath! AT&T and Verizon, two titans of the mobile phone industry, are slugging it out for your amusement. In a race to one-up each other, the two companies have each produced snarky TV ads that paint their not-so-friendly competition in an unflattering light. Let’s take a look at the ads...

Some might say Verizon started this fight. A short time ago, the company began airing commercials that showed how much more 3G coverage Verizon offered than AT&T. Maps were shown side by side, driving home the point to consumers that if it’s 3G coverage they long for, Verizon is the way to go. Here’s the ad that got AT&T so riled up. Note the clever and snarky tagline: “There’s a map for that.” Snap!

But AT&T is no chump. The company is fighting back with the help of Hollywood A-lister Luke Wilson. In a new ad hitting the airwaves, Mr. Wilson stands next to an orange chart with checkboxes. One by one, Wilson explains that AT&T has the “nation’s fastest 3G network,” lets you “talk and surf the web at the same time,” and has the most popular smartphones (no doubt a reference to Apple’s iPhone, an AT&T exclusive). At the end, Wilson admits that Verizon does have one thing AT&T doesn’t: a name that starts with “V.” 

Which ad do you find more convincing? Feel free to sound off in the comments below.

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