the buzz log
Give Us the Works
Monday, check on your stock portfolio. Tuesday, see how Paris is adjusting to civilian life. Wednesday, shoot off fireworks.
July 4 falls on a hump day this year. Has this constrained the spirit of independence among working stiffs angling for a long weekend? Maybe not: Look-ups for "fourth of july" in the past six months have been about a third higher than during the same period in 2006. It could be a mix of people doing advance vacation planning, and others figuring out how to pack their celebrations into a single day in the middle of the week.
We can always rely upon fireworks—or can we? City bans may be putting a damper on "fireworks" searches, which are a third lower than last year. Then again, if we add up surreptitious buzz for individual purveyors and "firework stores," interest skyrockets. Call us old-fashioned, but the DIY queries on "how to make homemade fireworks" make us run for the garden hose. Fortunately, a lot more prefer their pyrotechics from pros like these.
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Filed under: Fourth of July, 4th of July, Fireworks
Prepping for the Fourth
As July 4 approaches, we're checking up on some festive buzz. We found plenty of fireworks and searches sparkling bright as folks prep celebrations for the nation's birthday. Let's start with the top four picnic queries...
And if it's a picnic, there's gotta be a sweet spread for munching on. We grilled the data to find the top four barbecue searches...
We're sure someone in your family will be trotting out a favorite salad. Perhaps a fabulous fruit salad or jiggly Jell-O salad is in the works. Here are the top four salad searches...
But maybe you'll skip a picnic in the park in favor of a trip to the beach. We don't blame you if you're in search of sunshine and sand. Grab the SPF 40 while browsing these four beach searches...
Filed under: Holidays, 4th of July
Fireworks and More
The Fourth of July means fireworks, and Buzz is full of explosive searches. Queries on "fireworks safety," "fireworks for sale," and "fireworks shows" all blasted off.
Most big cities now offer enormous firework displays on the night of the Fourth, but which celebrations are making the loudest bang in Buzz? Detroit fireworks lead the way, followed by "chicago fireworks," "sf bay area fireworks," and "new york city fireworks."
Other Fourth of July related searches lighting up the sky include...
Filed under: Holidays, 4th of July
top movers
| Rank | Subject | 1-Day Move |
|---|---|---|
| 1 | Ford 400 | Breakout! |
| 2 | Indonesia Ferry | Breakout! |
| 3 | Jordan Chandler | 3481% |
| 4 | Evan Chandler | 2322% |
| 5 | American Music Awards | 1841% |
| 6 | John F. Kennedy | 1529% |
| 7 | Turkey Stuffing Recipes | 1361% |
| 8 | Liam Hemsworth | 1172% |
| 9 | Lou Dobbs | 1142% |
| 10 | Hendrick Motorsports | 888% |
top leaders
| Rank | Subject | Move | Score |
|---|---|---|---|
| 1 | Black Friday | +340 | 1290 |
| 2 | NFL | +489 | 670 |
| 3 | Jennifer Lopez | +451 | 515 |
| 4 | New Moon | -67 | 250 |
| 5 | American Music Awards | +236 | 249 |
| 6 | UFC | -36 | 239 |
| 7 | Miley Cyrus | +66 | 169 |
| 8 | Hulu | -11 | 154 |
what's the buzz?
A subject's buzz score is the percentage of Yahoo! users searching for that subject on a given day, multiplied by a constant to make the number easier to read. Weekly leaders are the subjects with the greatest average buzz score for a given week.
For more detailed information, visit our FAQ.