What the world is searching for...

the buzz log

Add to My Yahoo! View RSS Feed Add an Alert

January 2009 Buzz: Handovers, Layoffs, and a Water Landing

By Vera H-C Chan
Sat, January 31, 2009, 4:17 pm PST

If months had psychological disorders, January 2009 would either go down as manic depressive or schizophrenic. In the United States, it was in one era and out the other as a new Oval Office tenant moved in. Inauguration highs however fell to wrenching lows, as pink slips flew like New Year's Day confetti paper. People couldn't even turn to some comfort foods, due to a peanut butter recall. But at least, in one of the coldest winters in years, one man showed just doing his job was enough to be a hero. Here's a quick rundown of January Buzz, and a peek ahead to February.

Welcome, No. 44 and Family
The most searched event of this month, and one of the most closely watched occasion in recent history, was the 2009 Presidential Inauguration, which came on the heels of the Martin Luther King Jr. holiday. Frigid climes couldn't keep an estimated 1.8 million away, and everything from the inaugural address, the oath stumble (and later do-over), and Dick Cheney in a wheelchair drew millions to television sets and the Web to watch. After a night of partying, Barack Obama got to work in short order with executive orders, calling world leaders and wooing Republicans -- who promptly voted against his stimulus package.

Unexpected Twists
Many stories took unexpected turns. As if it weren't tragic enough that John Travolta's son, Jett, died of a seizure during a family Bahamian vacation, three people tried to extort the family ... In another shocking case, Brazilian model Mariana Bridi da Costa's urinary tract infection was misdiagonosed as kidney stones, and her hands and feet were amputated before she finally died of sepsis; the death also triggered searches for Pseudomonas aeruginosa, the bacteria that caused the sepsis ... Meanwhile, to add insult to salmonella, the Georgia peanut processing plant responsible for a peanut butter recall knew its food was contaminated, plus had mold and roaches ... Finally, a seemingly happy—if extravagant—octuplet birth spurred ethics discussions with reports that the single mother already had six kids, and still got fertility doctors to implant lots of embryos.

The Event of the Water Landing
Amidst seeming bedlam in politics, weather, and snacktime, one hero pilot emerged when Chesley B. Sullenberger III piloted a US Airways air bus onto the Hudson River ... and the crew and passengers emerged safe. The Web rallied around the captain, especially as his work in aviation safety emerged. For his day's work, Sullenberger got invited to the presidential inauguration, attended a rally in his California hometown, and received an Super Bowl honorable mention, along with his crew.

January 2009 Fastest Movers in Search
Search Terms with the Biggest Percentage Changes

  1. Jett Travolta (off the charts.)
  2. Peanut Butter Recall (off the charts.)
  3. UPCAT Results 2009 (+52,476%)
  4. Helena Christensen (+40,766%)
  5. New 7 Wonders of Nature (+37,100%)
  6. 2009 Detroit Auto Show (+31,216%.)
  7. 2010 Ford Mustang Concept (+28.883)
  8. Federal Tax Return (+23,981%)
  9. Malia Obama (+23,880.)
  10. Salmonella Symptoms (+21,924%%)
 
January 2009 Top 5 Personalities
  1. Britney Spears (-14%)
  2. Jessica Alba (+4%)
  3. Barack obama (+133%)
  4. Beyonce (+95%)
  5. Jessica Simpson (+62%)

... And Now, a February Buzz Forecast...
Super Bowl kicks off this short month's buzz (Feb. 1)... Black History Month should take on a whole new resonance (1-28)... "American Idol" goes Hollywood (3)... Leave the poor groundhog alone, it's going to be a cold winter (2) ... Happy 200th birthday, Abraham Lincoln and Charles Darwin (12) ... Stimulation, anyone (16) ... It's feel-good versus feel-good at the earliest Oscar ceremony ever (22) ... The White House dog should be chosen soon, barring any Senate Hearings on the matter (arf).

Filed under: Health, Recalls, Celebrities, Aviation, Food, Monthly Wrapup, Recaps, Adult Swim, Death, Heroes, Presidents

Aqua Teen Terror Force?

By Molly McCall
Thu, February 01, 2007, 4:55 pm PST

Among its ranks, the Aqua Teen Hunger Force counts a cranky milkshake, a box of French fries, a blob of ground beef, and two moon creatures called Mooninites. This gaggle of an Unhappy Meal stars in an animated series on the Cartoon Network's Adult Swim, where it is known primarily by a small but devoted following. Until now.

As of this week, the mayor of Boston wants to kill them. Police in Chicago have logged hours hunting them. And their buzz has blasted through the roof. How could so many people be so worked up over a cartoon series about fake fast food? Read on, gentle reader, read on.

Weeks ago, a guerilla marketing firm aptly called Interference, Inc rolled out a national effort to promote the show. They mounted magnetic light displays of the Mooninites in 10 cities across the U.S. Some of the blinking boxes were affixed to bridges or stationed along roads. Many of them feature the animated beasties giving passers-by the finger.

But instead of stirring up interest in the series, the illuminated devices scared the hooha out of a bunch of Boston motorists on Wednesday—who mistook them for bombs. Before you could say "uh oh," the authorities had stopped traffic, closed bridges, sealed off a section of the Charles River, and dispatched bomb squads.

Now, searches on the show are up more than 900%. Queries for "interference inc," "adult swim," and "cartoon network" have surged. Demand for "boston news" has spiked. Even interest in the mischievous "mooninites" has leapt. A lot of people are in a lot of hot water (not the least of which, the two tress-obsessed artists Boston has charged with a bomb scare hoax). But judging by Search, Interference, Inc. fulfilled its mission: The series, and its dubious force, have never seen so much buzz.

 

Filed under: Adult Swim, Advertising

Staking Out Buzz

By Molly McCall
Tue, September 12, 2006, 2:00 am PDT

It was Saturday night on the Cartoon Network's Adult Swim, and all was well. Vatican-bashing vampires stalked humanity, soul-sucking ghosts battled a mop-haired 15-year-old, and buzz was sparking all over the place.

Two Japanese anime series, "Trinity Blood" and "Bleach," made their American debuts on the late-night programming block over the weekend. Judging by Search (and belying some of the "adult" in "adult swim"), they were warmly embraced by a wide swathe of the country's teens.

"Trinity Blood," the post-apocalyptic tale of "extremist vampire factions," scored a 500% jump in Buzz. Searches for "trinity blood anime," "trinity blood characters," and, even better, "trinity blood characters vampires" sprang off the chart. Predicting its popularity with the kids—or its trouble with the grownups—the show's official site happily proclaims: "The Vatican versus vampires: Holy hell!"

Following the papal rabbble-rousers in the Adult Swim line-up, "Bleach" logged a smaller 38% rise. However, the series, which stars a teenage boy who not only sees dead people but fights them, still netted a spot in our top 800 movers. Searches on "bleach wallpaper," "bleach characters," and "bleach manga" also spiked. Impressively, so did "kurosaki ichigo," the ghost-quashing young man himself. Thankfully, he has nothing whatsoever to do with Bruce Willis.

Filed under: TV, Anime, Adult Swim

The Next Anime Star?

By Molly McCall
Thu, April 27, 2006, 10:58 am PDT

Renton is so bored. He's 14 years old, and he dreads the life that his grandfather has mapped out for him. His only dream is to fly all over the world.

Until a cute girl named Eureka crash-lands her humanoid fighting vessel on his grandfather's roof. Now, Renton's running with a band of rebels, screaming through the air in Transformer-like combat machines, and starring in "Eureka Seven," the newest anime series to flash across The Cartoon Network.

Freshly imported from Japan, the show jumped into Adult Swim on April 15, and scored big in Buzz. It spiked 144% after its first episode aired, and rose another 241% after the second. Both times, it sent boys under the age of 17 racing to the Web for more on its episodes, lyrics, wallpaper, and torrents. And nobody expects that to change. After all, Renton's new life is cool and fast, and the Anime Encyclopedia says it may contain "bloody violence, bad language, and nudity." Is that a promise?

Filed under: Anime, Adult Swim, Eureka Seven

< Previous | Next >

top leaders

Rank Subject Move  Score 
1Black Friday+340 1290 
2NFL+489 670 
3Jennifer Lopez+451 515 
4New Moon-67 250 
5American Music Awards+236 249 
6UFC-36 239 
7Miley Cyrus+66 169 
8Hulu-11 154 

what's the buzz?

A subject's buzz score is the percentage of Yahoo! users searching for that subject on a given day, multiplied by a constant to make the number easier to read. Weekly leaders are the subjects with the greatest average buzz score for a given week.


For more detailed information, visit our FAQ.