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Recalls, Investments, and Pageantry: What's the Buzz

By Vera H-C Chan
Tue, November 10, 2009, 1:35 pm PST

Our picks from the day's hottest searches.

  • MacLaren Strollers (+4,166%). Heart-breaking reports about finger amputations have resulted in the one-million baby carriage recall.
  • Mutual Funds (+331%). People are re-evaluating financial investments, especially as some pools are diversifying into old-fashioned gold.
  • Joseph Cao (+296%). The Louisiana representative and first Vietnamese-American in Congress was the solo Republican to vote for the health care reform package. Boom, instant media circus.
  • California State Bar (+268%). The state bar president has been speaking out after the governor rejected a bill authorizing the bar to collect annual dues, calling the organization "overtly political, unresponsive...and inefficient."
  • Carrie Prejean (+84%). The ex-Miss California has gone on the regrets circuit for a naughty tape. The discovery spurred her to settle her lawsuit against the Miss California USA pageant over contractual issues.

Filed under: Politics, Recalls, Finance, Beauty, Babies, Law

Recession Baby Blues

By Vera H-C Chan
Wed, July 08, 2009, 4:00 am PDT

Baby market—bullish or bearish?

Among the many trends attributed to (or blamed on) the recession, people have been trying to figure out if baby bundles are on the rise. Are bad times contributing to some good times, borne out 9 months later in a population boomlet?

One USA Today blogger is seeing babies all around her, not only on reality TV but also from the National Center for Health Statistics (NCHS): 2007 fertility rates were a wee bit higher than 2006 (2.12 vs 2.1). However, earlier this year, The New York Times threw cold water on many stork deliveries and adoptions. Slate recently cited a medical group's neonatal slump as proof of less "fruitful reproductive activity." While NPR found a lady or two taking advantage of the downturn, it said "no solid statistics" existed since birth rates are what number-crunchers call a "lagging indicator."

Well, there could be another way figure this out: the Web. Moms-to-be (and impending dads as well) often head to Yahoo! Search to look up fertility tools like:

 

Adding these all up should give a bouncing-baby clue. Will there be more boys? And girls? The possible answer:

Gloomy Family Forecast
Search numbers do echo the NCHS facts, that pregnancy-related research peaked in July-December 2007. Look-ups for "baby announcements," "baby shoes" and "baby toys" had a high during that same time period.

The recession officially started December 2007. Since then, baby-friendly searches haven't just dropped (a 15% drop in January-June 2009 versus July-December 2007)—they're at an all-time low since 2005.

Chance of Baby Showers
Here's one quirk: Baby shower-related queries are at an all-time high. How could that be? Well, normally, U.S. birth rates are higher in the August through October months, so people could be gearing up for a fresh batch...but that doesn't explain everything.

Another theory: People might be making a bigger baby shower fuss, since they're scrimping on everything else. Americans splurged for a homey Fourth of July. Plus, a shower's the big chance to get good gifts—and save mom and dad some out-of-pocket expenses.

Pregnant Pause
So, nearly all Search signs point to a pregnant pause...but that doesn't mean ladies aren't thinking about it. Lookups for ovulation calendars and calculators are pretty steady. Gotta keep an eye on that biological clock.

Filed under: Health, Pregnancy, Predictions, Babies, Economics

Buzz Week in Review

By Vera H-C Chan
Fri, January 02, 2009, 4:36 pm PST

A collective exhale ushered the volatile 2008 out the door this week, although one baby who caused a political storm managed to quietly slip himself out before the end. Meanwhile, a long-time Oprah hoax and high-seas piracy stirred up the Buzz—and the searches—during this transition period.

Mom, Do We Have to Do a Combo Celebration?
Bristol Palin's boy emerged not as the grandson of the first female vice president, but as another December baby who will have to insist that his birthday celebrations remain separate from Christmas. Searches soared for the aptly named Baby Tripp, as well as for his momma (+851%) and all his youthful uncles and aunts. Meanwhile, proud grandma Sarah Palin—already busy defending her future son-in-law Levi Johnston's degree aspirations—used the happy event to warn against teen pregnancy on the governor's website. The message include Bristol calling her newborn "perfectly precious," although the timing itself hadn't been "ideal."

Oprah, Who Can You Believe?
The dominoes finally fell this week after Herman Rosenblat, who had been telling a sweet little story about meeting his wife at the fence of Buchenwald concentration camp in Germany for a dozen years, recanted his story. After a New Republic article raised many questions, publisher Berkley Books (already fooled twice by other authors) canceled his forthcoming memoir, and another publisher offered refunds for "Angel Girl," a children's book inspired by Rosenblat's tale. His hoax had charmed Oprah (twice), who declared his story the "single greatest love story...we've ever told on the air." Hollywood, which always changes the truth anyway, is going ahead with a film project based on the well-meant but discredited tale.

Captain, What Do We Do with the Fertilizer?
Apparently, oil and fertilizer don't mix. Pirates worked on New Year's Day and attacked two crafts. The high-seas bandits got hold of an Egyptian cargo ship with about 6,000 tons of fertilizer, but lost an Indian tanker with a full load of crude oil. The pirates haven't done too well lately: Water jets thwarted armed brigands last Friday, while a December defense, described in this BBC interview, involved cocktail bombs made out of beer bottles. Imagine what could've been done with the fertilizer.

Also buzzing...
  • "Catcher in the Rye" author J.D. Salinger turned 90 on New Year's Day, but remained in hiding for the grand event.
  • Soon-to-be Secretary of State Hillary Clinton dropped a Waterford crystal ball on Times Square, accompanied by her husband Bill and Mayor Michael Bloomberg, to welcome in the new year.
  • "Deliverance," which made banjo music creepy for men, and "Terminator," which made Arnold Schwarzenegger creepy for everyone, counted among 25 films to be preserved forever at the National Film Registry. Cue "Dueling Banjos."

Filed under: Literature, Pirates, Hoaxes, Recaps, Babies, Week in Review, Wrap Up

These Babies Mean Business

By Claudine Zap
Wed, September 03, 2008, 12:22 pm PDT

Superstar couple Brad Pitt and Angelina Jolie recently became the proud parents of twins. And People magazine became the proud publication that got to release the very first photos of them.

Business has been brisk. As noted on Trendhunter, "With 2.6 million sold copies, the issue with the Jolie-Pitt twins pictures is the magazine's best seller in over 7 years."

While People magazine may be seeing dollars, we're seeing buzz.

Celeb baby fever is catching in Search, with the Brangelina twins leading the way with a 1,710% spike over the past month. Searches have peaked in the last 30 days for "brangelina baby pictures leaked," "brangelina baby pictures," and "jolie-pitt baby picture."

But before baby comes the bump watch. An article wonders who in Hollywood may be pregnant. Then it's off to the Search box to find the celebrity baby bumps with queries on "ashlee simpson baby bump," "jessica biel baby bump," and "beyonce baby bump pics."

Politicians don't escape the mania, either. News that Republican V.P. nominee Sarah Palin's 17-year-old daughter, Bristol Palin, is pregnant, set off a babygate Search with "bristol palin baby," "palin baby scandal," and "sarah palin baby scandal."

While we're sure that stars are "just like us," we're more than happy to do a little e-ogling to prove to ourselves that they too can struggle with baby weight, baby scandals and baby drama.

They just get to do it in public.

Filed under: Babies

July 2008 Buzz Roundup

By Vera H-C Chan
Thu, July 31, 2008, 12:18 pm PDT

July is supposed to be about barbecues, vacations, and leisure. Instead, high gas prices meant people were stuck at home (if they weren't foreclosed, that is), focusing on money savings, dark knights, and celebrity babies. Here are a few items that blew through Search this month.

Tossing Oil and Money into the Wind
So for an 80-year-old guy, oilman T. Boone Pickens's windy talk about energy resources moved quickly (+67,360%) up the Search charts. His Pickens Plan aims to wean America off foreign oil, and suckle on domestic crude and wind instead.

Change may or may not be in the air, but energy costs and the overall economy plagued July searches. We logged spikes on everything from "energy savings" and "how high will gas prices climb" to "fdic insurance" and "credit card debt consolidation." Will Pickens be a dark knight or the joker? Stay tuned.

Baby Boom
History will mark these moments: tea-party independence, men on the moon, and the twins of actors Angelina Jolie and Brad Pitt. The paparazzi-fueled saga dragged out the gestation period to soap opera lengths, but Jolie finally delivered, literally, fraternal twins (as per the latest celebrity trend).

The double coming resulted in a Jolie family reunion and a huge charity benefit, which rumors so far point to People magazine as the main $10-$15 mil contributor. While the Jolie-Pitt offspring overshadowed newborns from Nicole Kidman/Keith Urban and Matthew McConaughey/Camila Alves, searches went on overload for baby photos of Thomas "Pregnant Man" Beatie's little girl. Price to publish photos of a medical miracle? A rumored steal of $300K.

Other searches that buzzed in July...

  • Dame Diana Rigg (+17,157%), who immortalized Mrs. Peel in the 1960s British camp spy series, turned 70 this month.
  • Space Agency NASA (+25%) marked its mid-century of existence. Just in time, Dr. Edgar Mitchell—man number six on the moon—said aliens indeed existed.
  • Cancer claimed two well-known personalities this month: Carnegie-Mellon professor Randy Pausch's passing once again fueled searches for his lecture (see chart). Former journalist and White House press secretary Tony Snow lost to a second bout of colon cancer.
  • As expected, "dark knight" cast its bat shadow, with Heath Ledger getting the last laugh as the Joker... and as "keith ledger," perhaps the most popular misspelling of the month.

Fastest Movers in July Searches

1. Thomas Beatie Baby Photos (+infinity). See above.
2. T. Boone Pickens (+67,360%). See above.
3. Daisy Lowe (35,881%). Supermodel dating producer Mark Ronson, brother to DJ Samantha Ronson who's linked to Lindsay Lohan. Get all that?
4. Abigail Adams. Wife of 2nd U.S. president John Adams, mom to number 6 John Quincy Adams, and subject of an HBO miniseries.
5. Riyo Mori (+22,139%). The outgoing Miss Universe gave up her crown to Miss Venezuela.
6. American Teen (+21,799%). The Sundance Festival documentary favorite keeps it real, and opens in some theaters this Friday.
7. William Sisters (+21,552%). Venus finally beat younger Serena in a Wimbledon match-up, and they teamed up to win doubles.
8. James Haven (+19,986%). See above.
9. Dara Torres Maxim. (19,923%). Aiming for Olympics number five, the gold medalist's element is water, but for fans it's glossy paper.
10. Randy Pausch, the Last Lecture Video (+19,748%). See above.

Filed under: NASA, Celebrities, Monthly Wrapup, Recaps, Gas Prices, Space, Money, Babies, Wimbledon, Pageants, Wrap Up

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top leaders

Rank Subject Move  Score 
1Black Friday+413 1016 
2Elizabeth Lambert-677 263 
3NFL+66 235 
4New Moon+74 213 
5Bing+83 209 
6Kelly Osbourne+193 199 
7Hulu+7 139 
8Nicole Richie+124 130 

what's the buzz?

A subject's buzz score is the percentage of Yahoo! users searching for that subject on a given day, multiplied by a constant to make the number easier to read. Weekly leaders are the subjects with the greatest average buzz score for a given week.


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