the buzz log
Oh, Just Fire Them All
What's more craptastic than a bunch of pompous business upstarts on "The Apprentice"? Replace the business folks with celebrities, add Omarosa, and you've got your answer.
Searchers think so too, boosting buzz on "celebrity apprentice cast" by 252% this week, followed by "celebrity apprentice" (+175%), "the apprentice celebrity" (+143%), and "apprentice" (+113%). A staggering 36% of folks dialing up the show are aged 35-44, and both sexes are equally interested.
Of the competitors, we have only one thing to say: There are too many Baldwins in the world, and it's freaking us out. With Stephen on "The Apprentice" and Daniel on "Celebrity Rehab," all we need is one more Baldwin brother on a reality show for a trifecta.
But Stephen isn't the buzziest celeb fighting for Donald Trump's attention. After the second episode, see which Apprentice competitor has the most buzz…
Filed under: Apprentice, Celebreality
The 'Rock' Keeps Rolling
Do you miss Bret Michaels and his bevy of lovely ladies? Dust off your bandana and get ready for VH1's "Rock of Love 2," which will air on January 13th.
Since commercials started earlier this month for the upcoming premiere, searchers have been eager to learn more. And as we get closer, the buzz is burning up for "rock of love" (+504%), "rock of love 2 casting" (+311%), and "rock of love 2" (+254%).
Who's most interested in the show? It's nearly a tie between 13- to 17-year-old boys (16% of searches) and women aged 35-44 (15% of queries). For now, curious viewers from Minnesota and Massachusetts far outpace those from Wisconsin and California.
While folks are looking ahead to the spectacle, some can't stop thinking of the past. Lookups on Jes, Brandi M., Heather, and Brandi C. from "Rock of Love" continue, while nobody cares about crazy Lacey any longer. But those looking for drama or stripper poles in the new season are not likely to be disappointed, according to those teasing commercials. Rock on!
Filed under: TV, Reality TV, Celebreality
Tila Tequila: Bi, Curious?
The top search spike related to adorable bisexual Tila Tequila this week is "who is tila tequila," which jumped 724%. We answered the question back in April, but a few folks still need background on this newly-minted reality show starlet.
Well, let's start with the fact that she's bisexual. Did we mention she likes guys and girls? We jest, but scarcely a minute goes by on the show "A Shot at Love" without reference to her sexual preference. Her televised ambivalence toward who she shares the sack with has pushed her buzz to new heights. Queries on Ms. Tequila are up 67% this week and she's landed a spot among our top 200 searches.
But searchers aren't satisfied with simply locating info on the amor-addled hottie. They always want more. Queries on "free tila tequila pics," "hot tila tequila pics," and "tila tequila video" are just a few of the many ribald related searches. Photos of the pocket-sized vixen in the buff are also popular with curious Tequila watchers.
Lookups on the show are equally hot, up 80% this week. Ladies are more interested in the contrived gender bender plotline—60% of searches on the "unscripted" dating trainwreck are from women. Related queries on "tila tequila mtv," "tila tequila show," and "tila.mtv.com" are also making their presence felt in buzz. With MTV now successfully mining the rich vein of celebreality dating shows, we have a feeling the buzz from too much Tequila won't wear off any time soon.
Filed under: TV, Reality TV, Celebreality
Pinoy Big Buzz
The Big Brother franchise is truly a global property. And no other show in the international series ranks as high in Search as "Pinoy Big Brother."
When "Pinoy Big Brother Celebrity Edition 2" premiered this week, buzz on an already strong presence rose an impressive 282%. Queries for "pinoy big brother" landed in our top 1,200 searches, while generic "big brother" and the U.S. version, "big brother 8," remain mere distant cousins in buzz.
The popularity of "Pinoy Big Brother" is a welcome reminder for us that buzz isn't always sitting in our backyard. While queries for PBB register in smaller scales in the San Francisco Bay Area, Los Angeles, New York, and Washington, D.C., it's the tidal wave of international searches stemming from the Philippines that lifts "pinoy big brother" so high in our rankings.
Thus far, the biggest related spikes have been for contestants Riza Santos (+388%), a Miss Earth-finalist, and hunky model Victor Basa (+221%). Due to a slight language barrier, we can't offer play-by-play reports on the 11 other housemates holed up together on this outing of "PBB Celebrity Edition." Nevertheless, we are convinced that—no matter what language we speak—Search may yet reveal that voyeurism and celebrity obsession are innate in the human race.
Filed under: Celebreality, Big Brother
The Mystery Men of Dancing
This season's "Dancing with the Stars" cast announcement had us worried. Five minutes after checking out the supposed "stars," we could barely remember half their names.
However, that's no longer a problem—for us or for the show's many fans. Searches on the dancing celebs are soaring despite the lack of household names on the men's side. Below, we check in with three buzzworthy mystery men who are still boogying.
| The Mystery Men of Dancing With the Stars | |||
| Mark Cuban | Cameron Mathison | Helio Castroneves | |
| In a Word... | Outspoken | Driven | Sweet |
| Pre-DWTS Gig | The blogging billionaire owner of the Dallas Mavericks. | Ryan Lavery on All My Childen. | Two-time Indy 500 champion. |
| His Partner on the Dance Floor | Australian DWTS champion Kym Johnson. | Newlywed hottie Edyta Sliwinska. | Last season's DWTS champ Julianne Hough. |
| Best Asset | The man's got big guns, and he's not afraid to show 'em. | His chest. | Either his dimples or his big grin. |
| Signature Move | They're all impressive when you consider he had hip-replacement surgery last June. | Baring that aforementioned chest. | He's sort of a Brazilian Roberto Benigni. |
| Transformative Moment | Shedding the goatee and the swagger won him more votes. | With judge Carrie Ann Inaba comparing him to a Greek god, what's to transform? | His mambo dazzled judges and audience alike. |
| Related Searches | "mark cuban blog," "mark cuban hip replacement," "who is mark cuban," "mark cuban wife." | "cameron mathison clothing line," "cameron mathison shirtless," and—our personal favorite—"cameron mathison ticklish." | "helio castroneves girlfriend," "helio castroneves blue angels," "helio castroneves married." |
| How do we like his chances? | Cuban's a long shot. | Cameron's soap-opera fan base could bring him the trophy. | Helio's skill and exuberance give him the pole position. |
Filed under: Dancing With the Stars, Celebreality
top movers
| Rank | Subject | 1-Day Move |
|---|---|---|
| 1 | Ford 400 | Breakout! |
| 2 | Indonesia Ferry | Breakout! |
| 3 | Jordan Chandler | 3481% |
| 4 | Evan Chandler | 2322% |
| 5 | American Music Awards | 1841% |
| 6 | John F. Kennedy | 1529% |
| 7 | Turkey Stuffing Recipes | 1361% |
| 8 | Liam Hemsworth | 1172% |
| 9 | Lou Dobbs | 1142% |
| 10 | Hendrick Motorsports | 888% |
top leaders
| Rank | Subject | Move | Score |
|---|---|---|---|
| 1 | Black Friday | +340 | 1290 |
| 2 | NFL | +489 | 670 |
| 3 | Jennifer Lopez | +451 | 515 |
| 4 | New Moon | -67 | 250 |
| 5 | American Music Awards | +236 | 249 |
| 6 | UFC | -36 | 239 |
| 7 | Miley Cyrus | +66 | 169 |
| 8 | Hulu | -11 | 154 |
what's the buzz?
A subject's buzz score is the percentage of Yahoo! users searching for that subject on a given day, multiplied by a constant to make the number easier to read. Weekly leaders are the subjects with the greatest average buzz score for a given week.
For more detailed information, visit our FAQ.