The Buzz Week in Review
Lots of other pressing news piled up this week in the Buzz. Take a moment to cross out some must-reads and catch up on the afterlife, an A-list donation to save gay marriage, and how a 12-year-old took one small step toward saving the world.
Figure Out the Afterlife: Check.
Time magazine ventures to ask how researchers at the aptly named Human Consciousness Project will study "out-of-body" experiences. The study, even more aptly named project AWARE (AWAreness during REscuscitation), will have scientists interviewing approximately 1,500 heart-attack survivors about their experiences during the time they were dead.
Donated $100K to Gay Marriage: Check
Brad Pitt—LEGO figure, blogger, and humanitarian. After he and Angelina Jolie gave $2 million to an Ethiopian health center, the actor kicked over $100,000 to the campaign against Proposition 8, which seeks to overturn same-sex marriages in California. The cash chunk prompted the New York Observer to recall Pitt's conditions for his own wedded bliss.
Solve Energy Crisis Before Puberty: Check.
Buzz readers felt a little bit proud and inadequate at the same time after finding out how 12-year-old William Yuan refined a superduper solar cell. The Oregonian boy genius received a Davidson Fellow Award worth 25 grand for his research, entitled "A Highly-efficient, 3-Dimensional Nanotube Solar Cell for Visible and UV Light." (In case anyone's worried he might be bullied for his brains, Yuan has a youth black belt in tae kwon do.) Feel inspired, or green with envy? Either might motivate you to to try Treehugger's DIY tips on homemade solar panels from eBay damaged goods.
Also buzzing this week ...
• By sending junior out of the kitchen, could you be encouraging fussy eating habits? The New York Times points out six parental food mistakes.
• Shades of Hoovervilles: The Associated Press reports the rise of homeless encampments, or "tent cities," across the U.S.
• "Babar the Elephant" ... imperialist propaganda? A New Yorker report on a Babar books exhibit gives a sweet family history of Babar's creators, and addresses pesky leftists who see the stories of the four-legged mammal as an "allegory of French colonization."
Filed under: Literature, Celebrities, Food, Recaps, Books, Death, Brad Pitt, Environment, Energy, Wrap Up
A Travel Guide to Deceased Dictators
As dictators like Fidel Castro and Kim Jong Il age, news of their illnesses throw searches into tumult: Il's online profile has popped 5,725% in the past week. Among the many concerns, one question sinks below the rest: What to do with the remains?
To grossly exaggerate, the practice of more democratic nations allows a viewing period in which the esteemed figure lies in state, before the body reaches a well-entombed resting place. In the case of Communist leaders, they get preserved ... even pickled, as one San Francisco Chronicle writer puts in an article about visiting the Mao Zedong mauseleom.
The author explains how deceased leaders get a semi-regular chemical spa treatment at a "secret Moscow lab at the Research Center for Bio-structure." The article, which describes the etiquette of visiting Mao, also lists where else embalmed communist leaders lie. Sounds like a travel tour whispering to be made.
Filed under: Politics, Death, China, North Korea
June 2008 Buzz
Leading June's fastest moving searches, newsman Tim Russert's unexpected death triggered an astonishing outpouring online. His passing was followed by comedian and cultural commentator George Carlin.
The international soccer tournament besieged Search, while Tiger Woods bogged down Internet traffic during his knee-buckling win. Meanwhile, Gina Gershon moved from entertainer to newsmaker with the stroke of one Vanity Fair article and much political buzz.
In the entertainment world, "Battlestar Galactica" paused midway in its fourth and final season, but launched hysteria over actress Katee Sackhoff. Here are the terms that attracted searches and moved fast in the month of June.
| Top Searched Movers (News & Sports) | Top Searched Movers (Entertainment) | |||
| 1. | Tim Russert (+22,899%) | 1. | Katee Sackhoff (+6,216%) | |
| 2. | George Carlin (+3,668%) | 2. | Kristin Cavalleri (+2,221%) | |
| 3. | U.S. Open (+4,161%) | 3. | Christie Brinkley (+1,973%) | |
| 4. | Euro 2008 (+1,640%) | 4. | Nadia Bjorlin (+1,494%) | |
| 5. | Gina Gershon (+871%) | 5. | Alyson Hannigan (+634%) |
June searchers also followed Mother Nature's rampage as she turned from Asia to the American Midwest. Look-ups surged for "iowa dot" and towns under siege like Cedar Rapids (+5,799%), Waterloo (+1,355%), Ames (+806%), and others including Burlington, Coralville, Dubuque and Waverly. The reflex to blame climate change shifted to point to modern practices of depleting wetlands and other natural protections.
Another chapter of history closed when Senator Hillary Clinton ended her campaign to be the first female president, and Senator Barack Obama continued his quest to be the first biracial Commander in Chief. Another political figure making the top 500 terms—not Republican contender John McCain, but Michelle Obama, whose image revamp included an appearance on "The View."
Filed under: Politics, Celebrities, Monthly Wrapup, Recaps, Entertainment, Death, Africa, Wrap Up
Buzz Weekend in Review
Pay up. March Madness becomes April debts for thousands of office workers who placed their faith in UNC and UCLA. Then again, the spread might not be that high: In the days leading to the Final Four playoffs, the Memphis Tigers became the most searched NCAA team.
In other weekend Buzz news, a quiet celebrity wedding stirred up a sentimental storm, while a legend passed, but not quietly, as readers paid homage to the man who played Moses.
Charlton Heston is Legend
"Soylent Green is people." Charlton Heston emoted fiercely on the big screen, whether dispensing commandments, riding death chariots, rebelling against master apes, or roaring memorable lines like the one from the 1973 sci-fi downer. His passing Saturday night unleashed a torrent of obituaries and searches. The media eulogies have dwelled on his conservative politics, while outlets like Entertainment Weekly have paid homage to an astounding 100-plus film repertoire. Hestonian cinematic proclamations rivaled those of Marlon Brando's, which Wire magazine acknowledged, including arguably his most famous: "Get your stinking hands off me, you d*** dirty ape."
Final Four, Finally Two
Sports searches were all about March Madness and bracketology. Obsession paid off, as history played out on the courts. All four teams boasted a number-one seed pedigree. The closest to an underdog may have been Memphis Tigers, but its crushing offense dispensed with the little Bruins boys at UCLA. The match-ups still managed a "shocker" element when the Tar Heels chipped away at Kansas' early massive lead, but the Jayhawks stomped over any idea of a comeback for UNC. Kansas faces the mighty Memphis, which has emerged to become the top-searched team. UCLA can at least take solace: Their cheerleaders don't just have the most popular pom poms of the Final Four, but they got more searches than "north carolina tar heels." Sis boom bah.
Dangerously in Love... and Married?
For months, young female fans have looked for the announcement when Jay-Z and Beyonce would finally get hitched. As rumors intensified this week, so did Search hysteria over "beyonce wedding," "beyonce and jay z getting married," "beyonce and jay z got married," "beyonce and jay z marriage license," and "beyonce wedding dress." That day was apparently Friday on April 4 (a numerological obsession, according to Usmagazine.com), at a small ceremony in the rapper's apartment... thereby thwarting the wedding industrial complex and their blown-out affairs.
—The world did not rest, with reports on the fiercest fighting in Iraq since a cease-fire and Tibetan protests from China to India to San Francisco. The shock of a suicide bombing at a Sri Lankan marathon, however, resonated among Buzz readers: The attack killed 12, including the country's prime minister.
—Buzz readers continued to follow up on investigation following the March raid of blood farm, in which 17 people were kept captive and bled so that their blood could be sold to medical clinics.
—Grassroots have turned to the Web to help returning war vets. A San Francisco Chronicle story alerted Buzz readers to a number of nonprofits to help Iraqi soldiers suffering combat stress, including a Monday online forum.
—Actress Bette Davis died 9 years ago, but people came in droves to celebrate her 100th birthday. She is still a man's woman, and the men who made up 7 out of 10 of her searches helped boost her Search profile up more than 10,000%. Most sought-after roles online? "All About Eve" and "Jezebel."
Filed under: Celebrity Couples, Death, Dead Celebrities, Week in Review, Wrap Up
Three Legends Pass Away
They say famous people die in threes. Sure enough, this past week, a trio of legendary figures past away. Though the departed men came from three very different fields, each man's death had a similar effect on the Buzz.
Conservative icon William F. Buckley was perhaps the most prominant of the three. Lookups on "william f. buckley essays," "who is william f. buckley," and "national review," the magazine Buckley founded, each made huge strides in Search.
Less political, though just as popular was Boyd Coddington. The car-building legend who hosted the reality show "American Hot Rod," passed away at the age of 63. Fans raced over to the Search box, redlining queries on "boyd coddington bio," "boyd coddington tv show," and, of course, "boyd coddington cars."
Finally, there's Myron Cope. The beloved ex-announcer for the Pittsburgh Steelers died at the age of 79. Naturally, folks in the Steel City were most interested in his passing, but Mr. Cope had fans from all over. Cities from Los Angeles to Miami searched on the man, as well as his lasting contribution to American culture—the Terrible Towel.
Filed under: Death, Dead Celebrities
top movers
| Rank | Subject | 1-Day Move |
|---|---|---|
| 1 | Oddest Jobs | Breakout! |
| 2 | Vivienne Marcheline And Knox Leon | Breakout! |
| 3 | Shwayze Song | Breakout! |
| 4 | Cell Phone Etiquette | Breakout! |
| 5 | Your Home Page | 17280% |
| 6 | W Magazine | 8647% |
| 7 | Christie Brinkley | 8361% |
| 8 | Selma Blair | 5953% |
| 9 | Nashville Star | 2758% |
| 10 | Neiman Marcus Christmas Book | 1365% |

top leaders
| Rank | Subject | Move | Score |
|---|---|---|---|
| 1 | Leryn Franco | +244 | 456 |
| 2 | Holly Madison | +288 | 351 |
| 3 | Halloween Costumes | -17 | 222 |
| 4 | Hi-5 | +8 | 220 |
| 5 | Kellie Pickler | +101 | 200 |
| 6 | Jamie Lynn Spears | +80 | 180 |
| 7 | NFL | +0 | 136 |
| 8 | Barack Obama | -1 | 119 |
what's the buzz?
A subject's buzz score is the percentage of Yahoo! users searching for that subject on a given day, multiplied by a constant to make the number easier to read. Weekly leaders are the subjects with the greatest average buzz score for a given week.
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