the buzz log
Wilting Willpower
We're not even finished with the first month of 2008, and people are looking to get around those inconvenient resolutions. All we can say is: What took you so long?
Could it be? After the flurry in December for "gym memberships," the interest has now officially waned. Health club lookups such as "curves gym," "gold's gym," "la fitness gym," and "bally's gym" have all declined in the past week.
And while it was popular just two weeks ago, we hear crickets chirping for "hallelujah diet" searches. Nowadays, the popular diet query, especially with ladies aged 45-64, is "the ultimate tea diet." That just makes us hungry.
Those folks on carb-free diets may be yearning for a slice of bread by now. We're noticing a spike in "good carbs" and "what are good carbs and bad carbs" searches in the past few days. Surely it's a good thing to identify the evil carbohydrates, so pass that plate of pasta, and we'll check it out later.
Even though they won't appear until February, those alluring "girl scout cookies" are calling to searchers from the order sheets. Dialups on the delish desserts shot up 493% this week in anticipation of their sugary goodness. Related lookups show that folks are looking to "buy girl scout cookies," and identify "types of girl scout cookies." Get in line. We ordered ours yesterday.
Filed under: Fitness, Diets, Girl Scouts
Trans Fat-Free Girl Scouts
Samoas, Peanut Butter Patties, and those oh-so-addictive Thin Mints. Girl Scout cookies never met an artery they couldn't clog.
Until now. The pushers in khakis and polos are taking the cookie market hostage once again as they move their product into the top 7,000 searches. But for the first time in 90 years of sales, the girl scouts have squeezed the trans fat out of their addictive confections.
Trans fat has replaced smoking as the whipping boy among health watchdogs, and a spate of lawsuits and food labeling changes have spurred a clean-up at food companies and restaurant chains.
Naturally, with the Big Apple's restaurant ban (effective in July), New Yorkers lead queries on the nasty unsaturated fat, followed by California, home to the first trans fat-free city and theme park. But interest in partial hydrogenation has peaked across the nation, including Ohio (where jailbirds have been cut off from eating doughnuts—nope, no cop jokes here), Massachusetts (considering its own ban) and Georgia (as a southwest chain aims for zero trans).
With the trans sucked out of their fat, are the Girl Scouts' offerings more appealing? Maybe—searches are 23% higher than this same time last year, with Ohio the first in line for boxes of those tasty treats.
Filed under: Cookies, Girl Scouts, Trans Fats
top movers
| Rank | Subject | 1-Day Move |
|---|---|---|
| 1 | Ford 400 | Breakout! |
| 2 | Indonesia Ferry | Breakout! |
| 3 | Jordan Chandler | 3481% |
| 4 | Evan Chandler | 2322% |
| 5 | American Music Awards | 1841% |
| 6 | John F. Kennedy | 1529% |
| 7 | Turkey Stuffing Recipes | 1361% |
| 8 | Liam Hemsworth | 1172% |
| 9 | Lou Dobbs | 1142% |
| 10 | Hendrick Motorsports | 888% |
top leaders
| Rank | Subject | Move | Score |
|---|---|---|---|
| 1 | Black Friday | +340 | 1290 |
| 2 | NFL | +489 | 670 |
| 3 | Jennifer Lopez | +451 | 515 |
| 4 | New Moon | -67 | 250 |
| 5 | American Music Awards | +236 | 249 |
| 6 | UFC | -36 | 239 |
| 7 | Miley Cyrus | +66 | 169 |
| 8 | Hulu | -11 | 154 |
what's the buzz?
A subject's buzz score is the percentage of Yahoo! users searching for that subject on a given day, multiplied by a constant to make the number easier to read. Weekly leaders are the subjects with the greatest average buzz score for a given week.
For more detailed information, visit our FAQ.