Meet Matt Cassel
Tom Brady's season-ending knee injury wasn't just big news for fantasy football players, it was huge. As soon as word hit the Web, armchair GMs turned their attention to Brady's backup—some guy named Matt Cassel.
Lookups on "matt cassel" surged into breakout status the day of Brady's injury, and then jumped an additional 59% on Monday. Folks quickly learned that the unknown quarterback played college ball at USC and was drafted in the seventh round in 2005. Yahoo! Sports reports that before Cassel made the NFL, he was best known as being a hero in the 1994 Little League World Series. For the record, the New York Times points out that Cassel hasn't started a "meaningful game" since high school.
And yet, despite the lack of experience, blogs like Bleacher Report are reporting that Cassel is now a "must-add" to any fantasy football roster. The Patriots are still stacked and Cassel is the likely starter for the rest of the season.
CNBC reports that Brady's injury could shift $150 million in fantasy football winnings from "those who had Brady to those who didn't." Only time will tell if fantasy football glory—and the pool of money that often comes with it—awaits those who put their faith in some guy named Matt Cassel.
Oden's Out But Not Down
You gotta feel for the Portland Trail Blazers. Greg Oden, their top draft pick and the man many feel is destined to return the franchise to glory, will likely miss the entire 07-08 season with an injury.
Searches on the big man jumped big time, up 1,216% once the news hit. Related lookups on "greg oden blog," "blazers season," and "microfracture surgery" (the injury that will keep him on the bench) also spiked.
Grieving fans in Portland and Columbus, Ohio (where Oden attended college) accounted for the two biggest slices of the Search pie. We can't say that was much of a surprise, but we did find it interesting that Oden's NBA rival, Kevin Durant, experienced a 218% jump in the Buzz. It seems fans can't hear about one rookie getting injured without checking to make sure the other's OK.
Filed under: Sports, Basketball, NBA, Injuries
When Gruesome Videos Attack
What makes one man cringe makes another man search. While we can't turn away fast enough from videos of people getting hurt, gruesome clips bring out the ghoulish side of searchers. Don't say you haven't been warned.
We can't bring ourselves to watch, but video of L.A. Clippers guard Shaun Livingston shredding his knee is now one of the most popular clips on the Web. From all accounts, his horrific injury is unprecedented in basketball history and curious folks not satisfied with reading about the extent of his pain have been busy searching on "shaun livingston video," "shaun livingston injury video," and "shaun livingston knee injury."
Another video we haven't been able to screen involves Wisconsin hoops star Brian Butch. After dislocating his elbow in a nationally televised tilt between the Badgers and Ohio State, searchers just had to see the injury for themselves. Queries on "brian butch injury" and "brian butch video" both spiked after Butch's arm bent in an unnatural way.
Queasy feelings washed over us one last time when we saw searches about a rat infestation in an NYC fast food restaurant. Buzz on "taco bell rat video," "kfc taco bell rat video," and "rat video" was almost enough to make us swear off burritos once and for all. Almost.
top movers
| Rank | Subject | 1-Day Move |
|---|---|---|
| 1 | Nidal Malik Hasan | Breakout! |
| 2 | Fort Hood Shooting | Breakout! |
| 3 | Tyrannosaurus Rex | Breakout! |
| 4 | Fort Hood | 43518% |
| 5 | Tropical Storm Ida | 4377% |
| 6 | Willie Aames | 3325% |
| 7 | Shannon Dedrick | 3299% |
| 8 | Gretchen Rossi | 2702% |
| 9 | Epic Mickey | 2583% |
| 10 | Lee Harvey Oswald | 1907% |

top leaders
| Rank | Subject | Move | Score |
|---|---|---|---|
| 1 | Danica Patrick | +194 | 207 |
| 2 | Fort Hood | +185 | 185 |
| 3 | Angelina Jolie | +114 | 164 |
| 4 | Rihanna | +39 | 157 |
| 5 | New York Yankees | +54 | 154 |
| 6 | Alicia Keys | +139 | 153 |
| 7 | +1 | 153 | |
| 8 | NFL | +6 | 138 |
what's the buzz?
A subject's buzz score is the percentage of Yahoo! users searching for that subject on a given day, multiplied by a constant to make the number easier to read. Weekly leaders are the subjects with the greatest average buzz score for a given week.
For more detailed information, visit our FAQ.