the buzz log
Oscar Leftovers
Last wandering thoughts...and Search spikes...triggered by the 81st annual Academy Awards:
Presentation, People, Presentation
- Character actors opted for the old "fashion-inverse-to-talent" rule as Tilda Swinton (+1,242% up in searches) went mousy beige and Philip Seymour Hoffman (+326%) matched his tuxedo with a knit cap.
- Jennifer Aniston ended up being the evening's most popular presenter, according to searches. Nothing like having the camera pan twice to reaction shots from your ex and his current lady in the front row during your segment.
- Robert Pattinson brought tween cred to the fusty old Academy. His English accent makes the "Twilight" vamp that much more deliciously dangerous.
- Bringing up the delicate "age" question (in order of Web queries): How old is Jerry Lewis (82), Sophia Loren (74), Miley Cyrus (16) and Goldie Hawn (63)?
- No truth to the rumor that Jessica Biel's dress doubled as a towel dispenser backstage. Someone tell her beau Justin Timberlake, this is a wardrobe malfunction.
The Old Song-and-Dance
- How well did Hugh Jackman do? Enough to make the top 5 most-searched 2009 onstage hosts, and stimulate online investigations into his bio, films, wife, and how he looks in the buff.
- Natalie Portman likens co-presenter Ben Stiller's homage to Joaquin Phoenix as someone who works in a "Hasidic meth lab." Good idea... forget Phoenix's rap: Phoenix and Stiller either as the Hasidic Blues Brothers or a ZZ Top tribute band.
- Beyonce may have lip-synched, but she's too popular for Searches to care. Besides, they're busy looking up the lyrics to winning Oscar song, "Jai Ho."
- Angelina Jolie pulled in the most searches of any nominee, but disappointed a few when she didn't adopt the cast of "Slumdog Millionaire."
- Kate Winslet snapped her losing streak and snags most popular Oscar winner on the Web. Will Jackman watch her movie now?
- Most popular spouse? Husband: Matthew Broderick (to Sarah Jessica Parker). Wife Robin Wright Penn (to Sean Penn).
- Gone too soon: The memory of Heath Ledger evokes Web nostalgia for his old movies, former co-stars like Shannyn Sossamon and even the late James Dean.
- "Man on Wire" high-wire artist Philippe Petit balanced the Oscar for best documentary on his chin. Let's bring the Oscars to Vegas, baby!
Winners' (and Losers') Circle
Filed under: TV, Award Shows, Oscars, Angelina Jolie, Jennifer Aniston, Jessica Biel
An Open Letter to Jessica Biel
Dear Jessica,
Please forgive us. We've been so busy doing searches on other Jessicas like Alba, Simpson, and Rabbit that we almost forgot about you. Fortunately pictures from the premiere of your new film, "The Illusionist," jogged our memories.
Normally we don't jump on bandwagons, but only one word describes that dress—whoa. Searchers agreed with our exclamatory reaction. Your buzz is up 221% this week.
You may be interested (though not surprised) to learn 88% of searches on your curvy physique come from men. And, in case you're planning a road trip, you're most popular in Maryland, Colorado, and Iowa.
And speaking of roadtrips, should you be in the Bay Area this December, we'd like to invite you to the Year End company party. There are video games, free soft drinks, and wide variety of finger sandwiches. Please wear the dress.
Fondly,
The Buzz Log
Filed under: Actors, Open Letters, Jessica Biel
top movers
| Rank | Subject | 1-Day Move |
|---|---|---|
| 1 | Worst Airports For Delays 2009 | Breakout! |
| 2 | How To Survive A Recession | Breakout! |
| 3 | Ice Cream Calorie Counter | Breakout! |
| 4 | Jayson Williams | Breakout! |
| 5 | Alexandra Kerry | Breakout! |
| 6 | Chaz Bono | 10707% |
| 7 | Kelly Osbourne | 3298% |
| 8 | Jennifer Hudson | 3218% |
| 9 | Nicole Richie | 2075% |
| 10 | Thierry Henry | 1125% |
top leaders
| Rank | Subject | Move | Score |
|---|---|---|---|
| 1 | Black Friday | +413 | 1016 |
| 2 | Elizabeth Lambert | -677 | 263 |
| 3 | NFL | +66 | 235 |
| 4 | New Moon | +74 | 213 |
| 5 | Bing | +83 | 209 |
| 6 | Kelly Osbourne | +193 | 199 |
| 7 | Hulu | +7 | 139 |
| 8 | Nicole Richie | +124 | 130 |
what's the buzz?
A subject's buzz score is the percentage of Yahoo! users searching for that subject on a given day, multiplied by a constant to make the number easier to read. Weekly leaders are the subjects with the greatest average buzz score for a given week.
For more detailed information, visit our FAQ.