Buzz Multiplex: Where's Mummy
Will the undead nudge Batman from atop the Buzz Multiplex? Can Kevin Costner break his streak of mediocrity with a swing? And have audiences at long last found this year's hit documentary? Tune in... now.
1. " The Mummy: Tomb of the Dragon" (PG-13). Critic-proof and plot-resistant, the third installment of "The Mummy" brings the next archaelogical generation (Luke Ford) and his suspiciously young-looking parents (Brendan Fraser and Maria Bello) into the top 4,000 queries this week. Jet Li and Michelle Yeoh also make up a search-provoking cast, although their action sequences get lost in the fancy camerawork. The biggest stir, though, belongs to a missing Mummy: Rachel Weisz, the former Evie (replaced by Bello), gets more online attention than the newby.
2. "American Teen" (PG-13, limited release). A year in the life of four Indiana teens, the documentary hits those years better than a beachful of reality TV shows. Director Nanette Burstein didn't let a Sundance prize stop her from adding a follow-up for this debut. The limited release, which expands to more theaters this week, may have spurred the online nostalgia for "Fast Times at Ridgemont High," "The Breakfast Club," and "Napoleon Dynamite." Expect a lot of flashbacks in the theater seats as well, with interest coming from ages 13 through 50-something.
3. "Swing Vote" (PG-13). Civics lesson Walt Disney-style should be a sound ticket in an election year, especially with the likes of Dennis Hopper, Nathan Lane, Kelsey Grammer, and Stanley Tucci sharing the ticket with lead Kevin Costner. But so far, audience indifference likely means a landslide loss at the box office. Add this artistic deadweight to Costner's filmography—which has nonetheless enjoyed a spike ("kevin costner movies," +154%) among true believers.
Filed under: Movies, Politics, Archaeology, Jet Li
Jet Li vs. Jackass
Pump up the testosterone, boys, we're going to the movies. Buzz rubberneckers are awaiting the return of Johnny Knoxville and his merry band of brain donors. This explains the sign-of-the-apocalypse search lead that "Jackass: Number Two" holds over other films opening this weekend.
Luckily, we have a hero. Jet Li returns with his familiar shaven head in "Fearless." His final homage to the martial arts doesn't compare to Jackass's ill-advised antics in Buzz, but Jet is the alpha-male actor this week. The butt-kicking Li outpaces searches on the entire "Jackass" cast.
While we can guess the results of this face-off already, let's see how a Buzz Match between Jet and a pack of jackasses would pan out...
| Jet Li vs. Jackass | ||
| Buzz Appeal | "jet li sexy" | "jackass theme song" |
| Buzz Body of work | "Hero," "Kung Fu Cult Master," "Black Mask," "The One." | "Jackass" |
| Injury report | Broke seven bones during the 90-day shoot | Johnny got hit by a falling house |
| Breakthrough performance. | The ladder scene in "Once Upon a Time in China." | Ryan Dunn parking a toy car in an orifice |
| Critically savaged | "The One" | "Jackass" |
| Most anticipated pairing | Jackie Chan | Jessica Simpson... with Johnny or Bam Margera |
top movers
| Rank | Subject | 1-Day Move |
|---|---|---|
| 1 | Ford 400 | Breakout! |
| 2 | Indonesia Ferry | Breakout! |
| 3 | Jordan Chandler | 3481% |
| 4 | Evan Chandler | 2322% |
| 5 | American Music Awards | 1841% |
| 6 | John F. Kennedy | 1529% |
| 7 | Turkey Stuffing Recipes | 1361% |
| 8 | Liam Hemsworth | 1172% |
| 9 | Lou Dobbs | 1142% |
| 10 | Hendrick Motorsports | 888% |

top leaders
| Rank | Subject | Move | Score |
|---|---|---|---|
| 1 | Black Friday | +340 | 1290 |
| 2 | NFL | +489 | 670 |
| 3 | Jennifer Lopez | +451 | 515 |
| 4 | New Moon | -67 | 250 |
| 5 | American Music Awards | +236 | 249 |
| 6 | UFC | -36 | 239 |
| 7 | Miley Cyrus | +66 | 169 |
| 8 | Hulu | -11 | 154 |
what's the buzz?
A subject's buzz score is the percentage of Yahoo! users searching for that subject on a given day, multiplied by a constant to make the number easier to read. Weekly leaders are the subjects with the greatest average buzz score for a given week.
For more detailed information, visit our FAQ.