Inflation Is On the Rise (Get It?)
Inflation is a lot like a mob of angry mosquitoes—it's relentless, scary, and really, really annoying. Even worse, unlike mosquitoes, no spray can can keep inflation from biting you in the keister. Knowledge is humankind's only defense. We're seeing a growing number of searches from frustrated folks who, we can only assume, are tired of getting less for their money.
News of inflation in the United States has been well publicized. Lookups on the term are up 20% this week. According to Yahoo! Finance, "inflation accelerated in June to its fastest rate since the aftermath of Hurricane Katrina in 2005." The Huffington Post breaks down the price increases. A few examples: Food costs are up 0.7 percent, gasoline jumped 10.1 percent, and airline fares surged 4.5 percent.
All this sounds like bad news, but it could be worse. Consider the current rate of inflation in Zimbabwe. According to Salon.com, the country's official rate of inflation is (wait for it) 2.2 million percent. The country's central bank revealed that the cost of laundry soap is up 70 million percent. Meanwhile, sugar jumped a comparatively modest 36 million percent. Heck, sounds downright reasonable to us.
We have noticed a lot of lookups from folks eager to better understand how this economical force works. Here's a selection of popular queries from searchers...
- inflation calculator
- what is inflation
- current inflation rate
- how does inflation work
- why is inflation feared
- how to beat inflation
- effects of inflation
- food inflation
- inflation converter
Filed under: Money
Babies Got Bucks
OK, the twins are here. Now the question is, which charities benefit?
As paparazzi hope to make a small fortune with candid shots of Knox Leon and Vivienne Marcheline Jolie-Pitt, those in the business of trafficking celebrity baby pictures estimate the fraternal twins are worth up to $20 million. The sum not only beats out older sis Shiloh's $4.1 million paycheck (which went to Namibian hospitals), but it's more than double what J.Lo's lucrative pair, Emme and Max, earned. Either way, the final bid will make Forbes' April 2008 slideshow on Most Expensive Celebrity Baby Photos woefully obsolete.
The cutthroat bids over famous baby pictures really kicked off in 2002, but not all parents sell their offspring's mugs for money, charity-destined or otherwise. Britney Spears supposedly didn't want her ex to get a cut of any of Jayden James proceeds. Tom Cruise and Katie Holmes went for a P.R. image cleanse with a 22-page Vanity Fair spread. The magazine not only didn't have to pay for the Annie Leibovitz shots, but its website got swamped and the monthly pulled in 4,000 new subscribers. Nicole Kidman and husband Keith Urban may one-up her ex and distribute photos for free, no editorial comment necessary. (The couple may try the charity route again, although their last attempt to get photo agencies to donate money by providing their wedding pics for free apparently didn't work too well.)
As to why magazines are willing to pay more than their entire staffs salaries for a year, the lure of readership isn't the only reason. In a chat with NPR, a Star Magazine editor says magazines don't hope to recoup the cost but do it for the "prestige"—although the real prestige would be getting candid shots of celebrity babes crying at 3 a.m. or spitting up strained peas. Whatever the amount, if history dictates, a lucky French nonprofit could benefit from the Jolie-Pitt twin-sized bounty, as Shiloh's earnings went to African children's charities as well as UNICEF.
If a picture is worth a thousand words, how many baby spreads are worth a mil? Check out this chart, with links whenever possible to the magazine cover. (Note that the payout for Patrick Dempsey's twins on People hasn't been widely reported, but doubtless would make the top 10.) Whatever the final offer, the Jolie-Pitt brood will doubtless lead the baby cash cows—although technically, one Shiloh was worth more than half a J.Lo twin.
|
Top Celebrity Baby Payoffs | |||
| Happy Parents | Baby Face | Sold! (Outlet) | |
| 1. | Angelina Jolie & Brad Pitt | Knox Leon and Vivienne Marcheline | $11-$20 mil |
| 2. | Jennifer Lopez and Marc Antony | Emme and Max | $6 mil (People) |
| 3. | Angelina Jolie & Brad Pitt | Shiloh Nouvel | $4.1 mil (People) |
| 4. | Camila Alves and Matthew McConaughey | Levi Alves | $3 mil (OK!) |
| 5. | Christina Aguilera and Jordan Bratman | Max Liron | $2 mil (People) |
| 5. | Angeline Jolie & Brad Pitt | Pax Thien | $2 mil (People) |
| 6. | Anna Nicole Smith & Larry Birkhead | Dannielynn | $2 mil (OK!) |
| 7. | Jessica Alba and Cash Warren | Honor Marie | $1.5 mil (OK) |
| 8. | Jamie Lynn Spears and Casey Aldridge | Maddie Briann | $1 mil (OK!) |
| 8. | Nicole Richie and Joel Madden | Harlow Winter Kate | $1 mil (People) |
| 9. | Gwen Stefani and Gavin Rossdale | Kingston | $1 mil (OK!) |
| 10. | Marcia Cross and Tom Mahoney | Eden and Savannah | $600K (People) |
Filed under: Photography, Money, Babies, Magazines
With Greatest Affection, Signed the IRS
Usually a missive with an Internal Revenue Service return address is about as welcome as a dusting of poison ivy.
Offer a little stimulus, however, and taxpayers can't wait. So, understandably, initial reports that 15,000 taxpayers would not be getting an IRS love letter sent the Buzz into a tizzy. Fortunately, that number turned out to be much smaller: Only 1,500 checks have been inadvertently wired to the wrong accounts. (Don't even think of keeping it!) Out of 30 million bits of ... um ... stimuli, that's an error rate of just .005%, give or take a decimal point. At least the IRS didn't toy with taxpayer affections like the agency did back in 2001.
Except there's another small snafu: The IRS also 'fessed up to forgetting to send out 300-dollar child refunds to as many as 350,000 households. Before you ask: The IRS will mail another letter copping to the error, and the checks will follow in July. The upside: The U.S. Post Office must be raking it in from its repeat customer.
By the way, if you did get a check but not your full share, SavvySugar points out that the IRS has kindly deducted back taxes or other debts in advance.
Despite all this, the government agency should feel swamped with affection. How have people loved the IRS in the past month? Let us count a few of the searches: "2008 tax rebate checks tax return" (+14,579%), "government rebate checks 2008" (+13,085%), "tax stimulus checks" (+5,798%), "federal tax rebate" (+652%), "600 dollar tax refund 2008" (+566%), "bush tax refund 2008" (+300%), and "2008 federal kicker checks rebate checks" (off the charts). The most frequent query? "When will I get my tax rebate check."
The lovefest may not stop. SavvySugar notes that a rebate repeat may be possible next year, in this IRS article found under the section "Not eligible at the current time?" Who says you can't buy love?
Filed under: Taxes, Money, Government
The Idlers of April
Oh, ye of little preparation. Your resolve is keen, your spirit willing, but your financial organization skills land you in the annual tax-filing panic.
But why be negative on the ides of April? You, not your snide "I-already-got-my-refund-AND-Bush-personally-signed-my- economic-stimulus-tax-rebate" colleagues, will be bonding with other hanger-ons at the Post Office today. You can all chortle about the past 7 days, how you scrambled online for the "irs mailing address" (+977%), "2007 form 1040 instructions" (+644%), and "2007 irs tax rate tables" (+368%).
A few slackers will draw a laugh with their admissions that they looked for "free online tax preparation" (+378%) and "free turbo tax 2007" (+202%), and found out it's really for the people who filed a return only for the rebate. Others will collectively bemoan their writer's cramp from filling out sheets like the "irs form 6251" (+163%) and "form 4868" (+141%). Hopefully more than a few will explain they had success from searching on "free answers to tax questions" (+184%). All will roll on the ground over the frenetic misspellings like "irs.gob" and "trubo tax."
The nice thing about this government-sponsored bonding experience is how it unites brethren of all ages (for age does not wither the procrastinating instinct), and men and women alike. If your neighborhood lacks these johnny-come-latelies, here is where your brethren lie, based on "irs" look-ups in the past 7 days:
| Top "IRS" Seeking States
|
It's The Economy, Stupefying
The money experts didn't need to tell ordinary no-longer-working joes that the economy isn't good, but who doesn't appreciate a little validation? In the past several days, the most popular news stories (other than primary coverage) have been about some unwelcome all-time highs: auto repossessions (highest since 1998), job cuts (deepest since 2003), oil prices (highest ever), and foreclosures (highest ever).
Not everything was a high—the dollar set a new low against the Euro before bouncing back like a bad check.The news got so bad that the president comped to a "clear" slowdown while reminding people about the "booster shot" coming their way. The reminder put aside searches for "surviving a recession" long enough to revive impatient queries into "economic stimulus package" and "rebate checks." Indeed, even the term "irs spokesman john" came under Search fire, after one John Lipold confirmed in an AP story that IRS letters were coming—at a $42 mil cost—to explain how the checks were coming.
Search signs of a sick market have risen as well: "Stagflation" queries have more than doubled since January, and "recession" searches continue to rise unabated. It takes two negative quarters to have a recession, which the economy hasn't suffered, but the lookups speak to the perception. Questions about "what is inflation" rose +102% in the past 30 days, and people have been estimating the "inflation rate" on their own by checking an online "inflation calculator." Opportunists who scoured "foreclosure listings" and "government tax foreclosures" have dropped off, and "real estate investments" searches have declined.
Despite cold hard economic numbers, people have been been making do: figuring out whether to "rent or buy a house" (+235%), using a "cheap gas price finder" (+137%) to save at the pump, seeking "credit card debt relief" (+37%), and finding a way to support themselves, as the below list of employment and unemployment shows.
- Equal Employment Opportunity Commission (+209%)
- California Department of Unemployment (+201%)
- Walmart Employment Applications (+189%)
- Indiana Unemployment Uplink (+129%)
- Wisconsin Unemployment Weekly Claim (+115%)
- City of Houston Employment (+61%)
- Temporary Employment Agencies (+24%)
- USPS.com/employment (+10%)
- City of Chicago Employment City Jobs (+9%)
- Target Stores Employment (+8%)
Interestingly, number one is a federal agency which recently released a report denoting another misbegotten high: a rise in job discrimination complaints. And according to one source, a worsening economy likely begets more complaints. Forget booster shots—maybe radiation therapy's in order here.
Filed under: Finances, Employment, Jobs, Money, Housing, Economics
top movers
| Rank | Subject | 1-Day Move |
|---|---|---|
| 1 | Lin Chi Ling | Breakout! |
| 2 | Gloria Diaz | Breakout! |
| 3 | Freida Pinto | 27459% |
| 4 | Gloria Estefan | 9975% |
| 5 | Gloria Velez | 6463% |
| 6 | Gloria Trevi | 3878% |
| 7 | Faith Hill | 2081% |
| 8 | 60 Minutes | 1114% |
| 9 | Alexis Denisof | 994% |
| 10 | Lee Ann Womack | 987% |

top leaders
| Rank | Subject | Move | Score |
|---|---|---|---|
| 1 | NFL | +464 | 575 |
| 2 | Britney Spears | +194 | 316 |
| 3 | Hi-5 | -11 | 244 |
| 4 | Black Friday | +23 | 212 |
| 5 | Freida Pinto | +198 | 199 |
| 6 | UFC | -24 | 194 |
| 7 | Club Penguin | -30 | 161 |
| 8 | Gloria Estefan | +149 | 150 |
what's the buzz?
A subject's buzz score is the percentage of Yahoo! users searching for that subject on a given day, multiplied by a constant to make the number easier to read. Weekly leaders are the subjects with the greatest average buzz score for a given week.
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