What the world is searching for...

the buzz log

Add to My Yahoo! View RSS Feed Add an Alert

A Travel Guide to Deceased Dictators

By Vera H-C Chan
Sat, September 13, 2008, 9:00 am PDT

As dictators like Fidel Castro and Kim Jong Il age, news of their illnesses throw searches into tumult: Il's online profile has popped 5,725% in the past week. Among the many concerns, one question sinks below the rest: What to do with the remains?

To grossly exaggerate, the practice of more democratic nations allows a viewing period in which the esteemed figure lies in state, before the body reaches a well-entombed resting place. In the case of Communist leaders, they get preserved ... even pickled, as one San Francisco Chronicle writer puts in an article about visiting the Mao Zedong mauseleom.

The author explains how deceased leaders get a semi-regular chemical spa treatment at a "secret Moscow lab at the Research Center for Bio-structure." The article, which describes the etiquette of visiting Mao, also lists where else embalmed communist leaders lie. Sounds like a travel tour whispering to be made.

Filed under: Politics, Death, China, North Korea

Nuclear Nightmare?

By Molly McCall
Tue, October 10, 2006, 3:01 pm PDT

North Korea's nuclear test triggered a wave of concern in Buzz, launching "kim jong il" (+642%) and "north korea map" (+449%) into our top 15 movers. Whether the online reaction reflects the real life threat, though, remains to be seen. Searches on "Dear Leader" may have risen, but they failed to outpace either "monday night football" (+746%) or "jon stewart" (+1,111%).

However, the test certainly stirred a flurry of disquieting buzz about radioactive detonations. Searchers propelled "north korea nuclear test," "nuclear weapons," "atomic bomb," and "nuclear bomb" skyward. They also investigated other nations hoarding red-button technology: "Nuclear powers," "nuclear countries," and "countries with nuclear weapons" all shot off the chart.

Eerily—but not surprisingly—the event sparked thoughts of the past. Buzz on "hiroshima" and "atomic bomb hiroshima" careened upwards. Now, as governments around the globe struggle to plot their next step, we find ourselves wondering when we'll next see the Korean dictator wedged into our top movers—and hoping it's not soon.

Filed under: Nuclear Weapons, North Korea

The North Korea Test

By Gordon Hurd
Fri, July 07, 2006, 10:58 am PDT

While the U.S. basked in the glare of fireworks and glory of a space shuttle launch, far across the Pacific Ocean, the government of North Korea ignited another round of international controversy.

The Korea Times called it "a strategy to make the U.S. pay attention" when Pyongyang test-fired a series of missiles on July 4. Most notable was a Taepodong-2 (+21%) long-range missile, which imploded shortly after it launched. Though the missile test itself failed, the maneuver was successful in gaining the attention that North Korean leader Kim Jong Il (+167%) seems to be seeking.

Indeed, searchers paid close attention: Queries on "north korea" heated up 160% the day of the missile launches, and continue to rise as responses and analyses pour in from the United Nations, governments, think tanks, and the media. Searches for "north korea news" (+10%) and "north korea missile test" (+85%) all rose in Search as well. "North korea map" (+52%) was another top mover, underscoring the mystery this isolated country holds for many people around the world.

There's no question that the world is paying attention—again—to North Korea. What remains to be seen is what happens next.

Filed under: North Korea

< Previous | Next >

top movers


top leaders

Rank Subject Move  Score 
1NFL+464 575 
2Britney Spears+194 316 
3Hi-5-11 244 
4Black Friday+23 212 
5Freida Pinto+198 199 
6UFC-24 194 
7Club Penguin-30 161 
8Gloria Estefan+149 150 

what's the buzz?

A subject's buzz score is the percentage of Yahoo! users searching for that subject on a given day, multiplied by a constant to make the number easier to read. Weekly leaders are the subjects with the greatest average buzz score for a given week.


For more detailed information, visit our FAQ.