the buzz log
The Sidekick Shuffle
Glitterati, prepare thyselves. The mobile device of choice for every underweight, over-stylized starlet in Hollywood arrives July 10. Sidekick 3, T-Mobile's sleek, loaded-to-the-gills cell phone/PDA, lands in stores in weeks—and already folks are clawing for it in the Buzz.
Searches on "sidekick 3" have swung into our top 400, taking such variations as "sidekick 3 release date," "t-mobile sidekick iii," and "new sidekick 3" along with them. "T-mobile" and "t-mobile phones" also dialed up the buzz, and even "sidekick 2" rang up an 11% boost.
Meanwhile, with timing so eerie it almost seems orchestrated, the hunt for a stolen Sidekick in New York City led to such a kafuffle that the blogosphere descended in all its scathing glory, the police got involved, The New York Times weighed in, and searches for "stolen sidekick" spiked. It was like a modern-day morality tale, hosted by T-Mobile. Lesson: Get your filthy paws off my Sidekick.
Filed under: Cell Phones, Sidekick, PDAs
top movers
| Rank | Subject | 1-Day Move |
|---|---|---|
| 1 | Lin Chi Ling | Breakout! |
| 2 | Gloria Diaz | Breakout! |
| 3 | Freida Pinto | 27459% |
| 4 | Gloria Estefan | 9975% |
| 5 | Gloria Velez | 6463% |
| 6 | Gloria Trevi | 3878% |
| 7 | Faith Hill | 2081% |
| 8 | 60 Minutes | 1114% |
| 9 | Alexis Denisof | 994% |
| 10 | Lee Ann Womack | 987% |
top leaders
| Rank | Subject | Move | Score |
|---|---|---|---|
| 1 | NFL | +464 | 575 |
| 2 | Britney Spears | +194 | 316 |
| 3 | Hi-5 | -11 | 244 |
| 4 | Black Friday | +23 | 212 |
| 5 | Freida Pinto | +198 | 199 |
| 6 | UFC | -24 | 194 |
| 7 | Club Penguin | -30 | 161 |
| 8 | Gloria Estefan | +149 | 150 |
what's the buzz?
A subject's buzz score is the percentage of Yahoo! users searching for that subject on a given day, multiplied by a constant to make the number easier to read. Weekly leaders are the subjects with the greatest average buzz score for a given week.
For more detailed information, visit our FAQ.