the buzz log

The Super Bowl wasn't a high scoring affair, but the absence of action didn't slow the searches.

As the Giants pulled off a shocking victory over the no-longer-undefeated Patriots, interest in the players, the halftime show, the cheerleaders, the national anthem singer, the commercials, the referees, the coin toss, the announcers, the odds, the celebrities in attendance, and, oh yeah, the game all soared in Search.

Despite our best efforts (see above), it's impossible to list every "super" search. So instead, we'll answer a few burning questions from the big game...

Between Tom Brady and Eli Manning, who drew the most buzz?
Tom Brady in a walk. The Pats' dashing QB came up short on the field, but he was more than twice as popular as young Eli in Search.

Which commercial stirred the most searches?
Too soon to tell, but we predict either Budweiser or Justin Timberlake takes the title. The talking baby who spit up all over himself was too disturbing to draw online interest.

Oddest related search?
Considering it's the day of the big game, we found lookups on "super bowl tickets" to be a bit far fetched.

Most shocking search trend?
Believe it or not, women actually searched on "super bowl" a bit more than the guys did. That's an upset almost as shocking as the one that happened on the field...

Filed under: NFL, Super Bowl

The day after the Super Bowl is the true test for the effectiveness of Super Bowl advertising. Folks gab about what they saw, forward cool ads to friends, and dissect the quality of the commercial content. Football, schmootball. The real Monday-morning quarterbacks are the amateur ad analysts scouring the Web for their favorite spots.

The commercial grabbing the most buzz on Monday was also widely considered to be the best ad. The Blockbuster spot featuring two rodents and a computer mouse generated the most searches with "blockbuster commercial" and "blockbuster super bowl commercial" leading the way.

Munching hot on the heels of the Blockbuster blurbs were the consumer-generated commercials from Doritos. Searches on "doritos commercial" and "doritos super bowl commercial" added to the buzz created by this unique campaign.

Bringing home the bronze in buzz was tried and true Budweiser. With seven different Bud ads to choose from, curious searchers had plenty to look for. Searches on "funny budweiser commercials" and "budweiser super bowl commercials" both proved popular on the day after the game

And it wouldn't be a Super Bowl without super ad controversy. The Snickers spot featuring an inadvertent kiss between two men caused a stir in searches on "snickers commercial," "snickers," and "snickers super bowl." Many found the commercial offensive, and Snickers has quashed the entire campaign. Which means one thing—more searches for Snickers as curious folks seek out the now-cancelled spot.

Other commercial searches staking a claim the day after the game included: "kevin federline commercial," "go daddy commercial," "oprah letterman commercial," and "fedex super bowl commercial." While this year's batch of ads was widely panned, Buzz shows the right Super Bowl commercial can generate tons of searches.

Filed under: TV, Super Bowl, Ads

Football fans are all prepped for the Super Bowl, but it turns out a few non-sports fans were wondering why there was no football on Sunday. Search spikes on "super bowl date," (+77%), "when is the super bowl in 2007" (+72%), "2007 super bowl start time," (+83%) and "super bowl sunday date" indicate there was confusion in the ranks about when the game was being played.

We hope you enjoyed this one-week pigskin respite and in the interest of lending a hand, we can tell you that Super Bowl XLI is set for February 4 and the kick off is scheduled for 6:25 PM EST. Just make sure to have the nachos warmed up for us by 6.

Filed under: Sports, NFL, Super Bowl