the buzz log
Eli and Tiki: Together Forever
Following the Giants' Super Bowl victory, searches spiked on "eli manning tiki barber." Why? Fans must remember Tiki's harsh assesment of Eli's leadership abilities when the two were teammates. Is Tiki eating his words now? If not, he probably should be.
Filed under: Super Bowl
Greetings from New England, U.S.A.
Tom Brady leads his New England Patriots to the Super Bowl, and on that hallowed game day, searchers take to their computers to solve an important geographical mystery: "where is new england"?
Some of these users have the impression that New England might be a city ("what state is new england in"); some have the whole "region" concept down but need to remind themselves which states qualify ("new england states," "map of new england states," "new england usa map").
We're relieved to report that residents of the states that do make up New England remain sure of their place in the region. We heard nary a search peep on "where is new england located" from Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, and Connecticut. Instead, searchers in the 2008 host state of Arizona led this year's investigations, followed by Louisiana, Washington, Colorado, Missouri, and California.
Filed under: Super Bowl, Geography
Super Bowl: Believe the Hype
The Super Bowl wasn't a high scoring affair, but the absence of action didn't slow the searches.
As the Giants pulled off a shocking victory over the no-longer-undefeated Patriots, interest in the players, the halftime show, the cheerleaders, the national anthem singer, the commercials, the referees, the coin toss, the announcers, the odds, the celebrities in attendance, and, oh yeah, the game all soared in Search.
Despite our best efforts (see above), it's impossible to list every "super" search. So instead, we'll answer a few burning questions from the big game...
Between Tom Brady and Eli Manning, who drew the most buzz?
Tom Brady in a walk. The Pats' dashing QB came up short on the field, but he was more than twice as popular as young Eli in Search.
Which commercial stirred the most searches?
Too soon to tell, but we predict either Budweiser or Justin Timberlake takes the title. The talking baby who spit up all over himself was too disturbing to draw online interest.
Oddest related search?
Considering it's the day of the big game, we found lookups on "super bowl tickets" to be a bit far fetched.
Most shocking search trend?
Believe it or not, women actually searched on "super bowl" a bit more than the guys did. That's an upset almost as shocking as the one that happened on the field...
Filed under: NFL, Super Bowl
Riding the Seacrest
What is Ryan Seacrest's allure? Work ethic? Atlanta roots? Blond inoffensive looks? Sexual ambiguity?
Whatever the reason, the Seacrest Empire is expanding once again. After taking over territory once ruled by Casey Kasem and Dick Clark, the frosted blond has risen from red carpet duties to hosting the 2007 Emmy Awards. Ryan will also man the red carpet for the 2008... Super Bowl? Well, according to TMZ.com, Ryan is a former high school footballer, but still...
His gig announcements helped pushed his buzz up 495%, into the top 7,000 searches. A favorite with the ladies, Ryan also attracts queries from a cross-section of the United States led by Louisiana, California, Georgia, Tennessee, and Maryland.
But beware a Seacrest saturation: In the past 12 months, his searches are only 4% higher than this same time period last year—a flatline compared to a 48% leap in popularity over 2005. We shall see how the Emmy gig will test his hosting chops, or if his performance gets him voted off.
Filed under: Award Shows, Super Bowl, Emmy Awards
The Top Three Super Commercials
The day after the Super Bowl is the true test for the effectiveness of Super Bowl advertising. Folks gab about what they saw, forward cool ads to friends, and dissect the quality of the commercial content. Football, schmootball. The real Monday-morning quarterbacks are the amateur ad analysts scouring the Web for their favorite spots.
The commercial grabbing the most buzz on Monday was also widely considered to be the best ad. The Blockbuster spot featuring two rodents and a computer mouse generated the most searches with "blockbuster commercial" and "blockbuster super bowl commercial" leading the way.
Munching hot on the heels of the Blockbuster blurbs were the consumer-generated commercials from Doritos. Searches on "doritos commercial" and "doritos super bowl commercial" added to the buzz created by this unique campaign.
Bringing home the bronze in buzz was tried and true Budweiser. With seven different Bud ads to choose from, curious searchers had plenty to look for. Searches on "funny budweiser commercials" and "budweiser super bowl commercials" both proved popular on the day after the game
And it wouldn't be a Super Bowl without super ad controversy. The Snickers spot featuring an inadvertent kiss between two men caused a stir in searches on "snickers commercial," "snickers," and "snickers super bowl." Many found the commercial offensive, and Snickers has quashed the entire campaign. Which means one thing—more searches for Snickers as curious folks seek out the now-cancelled spot.
Other commercial searches staking a claim the day after the game included: "kevin federline commercial," "go daddy commercial," "oprah letterman commercial," and "fedex super bowl commercial." While this year's batch of ads was widely panned, Buzz shows the right Super Bowl commercial can generate tons of searches.
Filed under: TV, Super Bowl, Ads
top movers
| Rank | Subject | 1-Day Move |
|---|---|---|
| 1 | Lin Chi Ling | Breakout! |
| 2 | Gloria Diaz | Breakout! |
| 3 | Freida Pinto | 27459% |
| 4 | Gloria Estefan | 9975% |
| 5 | Gloria Velez | 6463% |
| 6 | Gloria Trevi | 3878% |
| 7 | Faith Hill | 2081% |
| 8 | 60 Minutes | 1114% |
| 9 | Alexis Denisof | 994% |
| 10 | Lee Ann Womack | 987% |
top leaders
| Rank | Subject | Move | Score |
|---|---|---|---|
| 1 | NFL | +464 | 575 |
| 2 | Britney Spears | +194 | 316 |
| 3 | Hi-5 | -11 | 244 |
| 4 | Black Friday | +23 | 212 |
| 5 | Freida Pinto | +198 | 199 |
| 6 | UFC | -24 | 194 |
| 7 | Club Penguin | -30 | 161 |
| 8 | Gloria Estefan | +149 | 150 |
what's the buzz?
A subject's buzz score is the percentage of Yahoo! users searching for that subject on a given day, multiplied by a constant to make the number easier to read. Weekly leaders are the subjects with the greatest average buzz score for a given week.
For more detailed information, visit our FAQ.