the buzz log
Gone Swimmin'
Temperatures are soaring across the nation, but there's one sure way to keep your cool: Put on your trunks or bikini, head over to the deep end of the pool, and dive in. Searches on "swimming pools" flooded the Buzz this weekend, up 28% as folks sought relief from a scorching summer.
"Doughboy pools," "above ground swimming pools," and "fiberglass swimming pools" performed swimmingly in Search, while a handful of misers tried to skimp by looking for "cheap above ground swimming pools." Families with flotillas of floatie-armed kids blew up queries on inflatable pools (+54%) and pool toys (+73). And those lucky enough to already own a pool tried to prevent it from becoming a cesspool by shoping for pool supplies (+33%).
And apparently, a number of you don't mind baring it all while you take a dip—we saw a 6% bump in searches on "skinny dipping." Just don't forget the sunscreen.
Filed under: Swimming, Swimming Pools
top movers
| Rank | Subject | 1-Day Move |
|---|---|---|
| 1 | Ford 400 | Breakout! |
| 2 | Indonesia Ferry | Breakout! |
| 3 | Jordan Chandler | 3481% |
| 4 | Evan Chandler | 2322% |
| 5 | American Music Awards | 1841% |
| 6 | John F. Kennedy | 1529% |
| 7 | Turkey Stuffing Recipes | 1361% |
| 8 | Liam Hemsworth | 1172% |
| 9 | Lou Dobbs | 1142% |
| 10 | Hendrick Motorsports | 888% |
top leaders
| Rank | Subject | Move | Score |
|---|---|---|---|
| 1 | Black Friday | +340 | 1290 |
| 2 | NFL | +489 | 670 |
| 3 | Jennifer Lopez | +451 | 515 |
| 4 | New Moon | -67 | 250 |
| 5 | American Music Awards | +236 | 249 |
| 6 | UFC | -36 | 239 |
| 7 | Miley Cyrus | +66 | 169 |
| 8 | Hulu | -11 | 154 |
what's the buzz?
A subject's buzz score is the percentage of Yahoo! users searching for that subject on a given day, multiplied by a constant to make the number easier to read. Weekly leaders are the subjects with the greatest average buzz score for a given week.
For more detailed information, visit our FAQ.