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A Woman's Place: Anchor Chair

By Claudine Zap
Thu, October 23, 2008, 8:18 am PDT

While some have argued that Sarah Palin and Hillary Clinton faced a sexist press, this election season has also seen the rise of some major female media stars, who are rising in Buzz.

Talking Liberally
The latest addition to MSNBC's lineup, Rachel Maddow cut her partisan punditry teeth on Air America radio. The left-wing host now follows Keith Olberman's "Countdown."  While her program kicked off in August, she has managed to double the cable network's audience for the 9 p.m. time slot. According to Politico, the program beats out "Larry King Live" on CNN for the all-important 25-54 demographic. Searches on "The Rachel Maddow Show" have spiked over 150% in the last 30 days. As Gawker gushed, "She is seemingly the most normal and charming and totally well-adjusted cable news host in America." The rising star seems to be taking success in stride: She reportedly does not own a TV.

What Can Brown Do for You?
While Campbell Brown was having a hard time being heard over the shout-fest of Bill O'Reilly and Keith Olberman, she made a move and found her voice. She called out the McCain campaign as sexist, and called attention to her show. As the Washington Post reported, "From the moment she urged John McCain's campaign to 'free Sarah Palin' to talk to journalists, Brown has seemed like more of a player." As Brown has discovered, opinion often breaks through the quiet of straight news.

On Being Katie
There's no question that Katie Couric, anchor of CBS Evening News, has hit her stride. As David Carr noted, "The election season has been very good to a woman who seems to be benefiting from her status as an outsider in terms of gender and history." Her news-making series of interviews skewering Sarah Palin (and the "SNL" spoof thereafter), her disarming apology from Michael Dukakis at the Democratic convention for letting George Bush win, and her daily webcasts have given the third-place network newscast new life. She's certainly captured Buzz, with an almost 800% surge in look-ups over the last 30 days.

Maybe we are seeing what the New York Observer termed a "femocracy." But will the buzz last longer than an election cycle? We'll see if anyone wants news from anyone after that.

Filed under: Women, News

Buzz Multiplex: The Women Burn

By Vera H-C Chan
Fri, September 12, 2008, 9:57 am PDT

Three tepid openings made for a five-year box-office low last weekend, but the All-Stars have returned. Will the Coen Brothers set the Buzz Multiplex afire with criminal quirk? Can Tyler Perry bring out the faithful? Or will Meg Ryan and her all-female posse show that 2008 is truly the year of the woman... at least on the big screen?

1. "The Women" (PG-13). Nearly 70 years separates the original 1939 vehicle and this remake, yet an all-female cast still seems bold in 21st-century Hollywood. While the comedy doesn't pull in superhero numbers, it is among the top 5,000 searches this week buoyed by a 82% female majority. Lead Meg Ryan reprises the Norma Shearer role as a happily married, successful woman ... until she finds out her husband may have a distraction in the form of Eva Mendes (taking the role played by, oh yes, Joan Crawford). Mendes has more than her fair share of Web interest, but Ryan as well as Annette Bening, Jada Pinkett-Smith, Debra Messing, Candice Bergen, and Cloris Leachman are getting a nice online embrace, as well.

2. "Burn After Reading" (R). Brad Pitt's joy in doing a Coen Brothers project dampened a bit after finding his tailored character was an idjit, but a CB movie is still a CB movie. "Burn," with only slightly fewer searches than "The Women," actually has wider geographic appeal. The comedy pairs Pitt with "Fargo" favorite Frances McDormand as dumb-jock fitness trainers blackmailing former CIA analyst John Malkovich. George Clooney pulls in some Search love as a philanderer noodling with Tilda Swinton as the analyst's wife. This is the kind of film that people actually seek out reviews for, and so far the New York Observer critic (admittedly only favoring two CB movies) calls it "willfully awful," whereas Rolling Stone calls the post-"No Country" release as "wildly funny, but just as wildly uneven." NYT identifies the problem as a heartlessly comic landscape, in which Pitt proves one of the "saving graces."

3. "Tyler Perry's The Family That Preys" (PG-13). Another auteur project, the melodrama with the horror-film title looks at the respective families of best pals, played by Kathy Bates and Alfre Woodard. The buzz, though, circulates around Sanaa Lathan, with Cole Hauser providing the male eye candy. "Family" may be the first Perry effort to feature a white lead, but the real story—as TimeOut New York reveals—is his continued emphasis on strong women. The strategy works, as Web interest breaks down along the same gender lines as "The Women."

Others sought out on the Buzz Marquee... "Righteous Kill" (R) generates Search sparks with nuclear powerhouses Robert DeNiro and Al Pacino, but bad reviews could do them in, even with 50 Cent in the mix... The coming-of-age tale of an Arab-American teen has launched search buzz up 665% Limited release for "Towelhead" ... Sundance prize-winner documentary "Flow" takes its investigation about the nation's water supplies only to New York and Los Angeles this week, but its buzz is strong.

Filed under: Movies, Women, Brad Pitt, Tyler Perry

What’s the Buzz: Feminism, Phyllis Schlafly and Internet Nicknames

By Claudine Zap
Fri, September 05, 2008, 12:30 pm PDT
With apologies to John McCain, even the presidential nominee's acceptance speech at the Republican National Convention last night couldn't still the buzz around his vice, Sarah Palin. Palin's prominence has breathed new life into some of the grande dames of movements past in Search.

… Back to the future. The anti-feminist, pro-life leader Phyllis Schlafly, whose politics were formed around defeating (successfully) the Equal Rights Amendment back in the 1970s, is back in the news. Searches for the social conservative spiked on word that she criticized Palin for not showing up at a pro-life dinner to accept an award. Any perceived slight didn't dampen her enthusiasm for the new poster child of pro-life policies. "It is really just stunning the way she has invigorated the grassroots across the board," Schlafly told the Minneapolis St. Paul Star Tribune.

Au Contraire. Gloria Steinem, the founder of Ms. magazine and the modern women's movement, says Sarah Palin is not the right woman for the job. Searches for "gloria steinem" rose 723%, along with "gloria steinem sarah palin" and "gloria steinem palin," on the news that Steinem is (no surprise) no Palin fan. In a Los Angeles Times editorial, Steinem invoked her old foe in noting, "Sarah Palin shares nothing but a chromosome with Hillary Clinton. She is Phyllis Schlafly, only younger." Schlafly couldn't put it better herself.

Hello, Dolly. Palin certainly seems to be a lightning rod on Search. We're watching as Palin's Internet nickname, "caribou barbie" (+26%) spreads like crazy online. We're not sure who started it, but we're guessing the nickname's not a term of affection.

Filed under: Politics, Women

Buzz Multiplex: Bunny Death Match

By Vera H-C Chan
Fri, August 22, 2008, 11:10 am PDT

With last week's releases still whipping up a Web storm, the weekend premieres look like a weak front that's just passing through. Interest is spiking for limited release "I.O.U.S.A." (+629%), called the "Inconvenient Truth" of economics, and beyond-irreverent comedy "Hamlet 2" (+47%). Meanwhile, the success of "The Longshots" rests entirely on Ice Cube's draw. Below are the three most popular premieres in the Buzz Multiplex this week.

1. "The House Bunny" (PG-13). MTV critic Kurt Loder sums the premise of an exiled Playboy bunny acting as a sorority housemom as "unabashedly formulaic." Still, star Anna Faris has the lightweight comedy hopping among the top 3,000 terms. Other buzzy co-stars include Idoler Katharine McPhee, Emma Stone, Rumer Willis, Kat Dennings, and Colin Hanks (yes, the son of). By the way, check out Daily News' profile on "scene stealer" Faris that includes a Bunny etiquette note: Never touch the tail.

2. " Death Race" (R). The backseat driver movie of the week pulls in 70% male interest, but what does it mean when an update of Roger Corman's "Death Race 2000" (+230%) is beaten by a bunny? Portfolio reports a lot rides on its success, but the critics aren't enthralled despite the talented cast of Jason Statham ("The Bank Job"), Joan Allen ("The Contender"), and Ian McShane ("Deadwood"). Then again, the title sets all expectations.

3. "The Rocker" (PG-13). Oh snap. The Rainn Wilson vehicle isn't just being called an off-key "School of Rock" rip-off, but New York Magazine has now declared a curse upon "The Office" cast members who venture to the big screen. (And why should "Saturday Night Live" alum suffer alone?) The movie also stars Christina Applegate, who has received enormous Web sympathy for her recent announcement of breast cancer.

Filed under: Movies, Autos, Women, The Office

Make Mine a Decaf Single With No Cleavage

By Vera H-C Chan
Thu, August 07, 2008, 2:51 pm PDT

Hooters, beware.

From the state that revolutionized the coffee experience, the idea of mixing caffeinated beverages and barely dressed femmes seemed like a natural evolution (albeit a workplace injury waiting to happen from all that steam). Enter Espresso Gone Wild, a drive-through coffee stand where the servers wear lingerie, and pasties twice weekly.

But not in Belfair, Washington, thank you, a "gateway community" that's the "final fueling and supply stop" before the Olympic National Park. Some residents were steamed at the sight of baristas in a state of near deshabille, so council members have cracked down and demanded that the java jerks dress up. The move unleashed a libertarian outcry online... well, okay, searches for "espresso gone wild" frothed up 352%.

The coffee stand's not the first in the state to institute a minimal uniform: The Kitsap Sun credits the "pink leather hot pants" at Natte Latte. Despite the setback, Espresso Gone Wild will likely stick to its its pasties at its first drive-through location ... although no photos please. The flash might deflate the foam.

Filed under: Food and Drink, Work, Jobs, Coffee, Women

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Rank Subject Move  Score 
1NFL+464 575 
2Britney Spears+194 316 
3Hi-5-11 244 
4Black Friday+23 212 
5Freida Pinto+198 199 
6UFC-24 194 
7Club Penguin-30 161 
8Gloria Estefan+149 150 

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