What a Difference 10 Minutes Makes: "Wolverine" Leak Controversy Flares Anew
Not too many summer blockbusters prompt FBI investigations, but the Feds have been tracking the villain(s) who leaked a rough cut of "X-Men Origins: Wolverine" on March 31. Criminal investigations aside, the bootleg unleashed a torrent download, blogosphere reviews, and pirated DVDs on sale all over the globe. Even a Fox News columnist got axed when he published his (rave) review about the illegal screener.
The studio, 20th Century Fox, has been huffing and puffing to undo any box-office damage, including a promise that the final version—due May 1—would be different. But now the Huffington Post begs to differ. Here's the back-and-forth:
- The leak was bad, very bad, but Fox chairman Tom Rothman declares that the bootleg's raw, "10 minutes shorter" and a "complete misrepresentation."
- That's a lie, according to the Huffington Post, which points a finger at the official running time: 107 minutes, same as the bootleg.
- Just lunacy, retorts Fox. Yes, the movie runs 107 minutes, but the spruced-up final includes new edits, music, wirework, effects, and footage.
The exchange likely won't change the movie's status as a summer must-see. Plus, the title has dropped from the 10 most pirated film list as the premiere gets closer. In the past week, "X-Men Origins" pulled in the most blockbuster title searches on Yahoo!, edging out "Harry Potter and the Half-Blood Prince" and "Transformers: Revenge of the Fallen." ("Wolverine," though, hasn't inspired the same online fervor that "Iron Man" did last summer.)
What the promises and fingerpointing could do is revive conspiracy whispers, like the rumor that the leak was "nothing more than guerrilla marketing to the nth degree." Early buzz hadn't been kind about "Wolverine's" solo outing, but the fuss (did we mention the FBI?) kicked up publicity. So even if the mutant sinks, Huffpo points out, Fox can blame the cyberpirates. Sounds like a new plot for another "X-Men" outing.
Filed under: Movies, Cyberculture, Superheroes, X-Men
Trailer Trashed?
Put some mutton chops and metal claws on the Sexiest Man Alive, and you have yourself one of the most anticipated movies of 2009.
The newly released trailer for Hugh Jackman's "X-Men Origins: Wolverine" is causing a stir on the Web. The pulses racing the most over the Wolverine backstory belong to guys 13-54: They make up 8 out of 10 searches for "wolverine trailer." Whence do most fervent fanboys hail? Utah. That's right, the Beehive State bristles with anticipation for an advance peek of the muscular mutant.
In a culture that can discuss books after reading the jacket, some critics have already judged the movie as a "crushing disappointment," with a "sleep walking" Jackman who's "buried in an avalance of iffy green screen work and animalistic sneering." Ouch, watch those claws. The blockbuster's "pedigree" (cast, scriptwriter, and director) does get an admiring glance, but given the mixed reviews (especially about a flying Jackman), the director might as well have used the actor's musical talents and gone for "Wolverine: The Musical."
While "Origins" has wrapped up most of the attention this week, other trailers have been whetting movie fan appetites for 2009—as listed below with the theatrical release dates. (Incidentally. "Spider-Man 4" isn't due out until 2011, but its lookups would've put the film at No. 9.)
Top 2009 Trailer Searches, Past 7 Days
- Wolverine Trailer (Release date: May 1)
- New Moon Trailer ("Twilight" sequel, Nov. 20)
- Harry Potter Trailer ("Harry Potter and the Half-Blood Prince," July 17)
- Transformers 2 Trailer (June 26)
- Dragonball Movie Trailer ("Dragonball Evolution," April 8)
- Terminator Salvation Trailer (May 22)
- 2012 Trailer (July 10)
- Star Trek Trailer (May 8)
- G.I. Joe Trailer (Aug. 7)
- Watchmen Trailer (Mar. 6)
Filed under: Movies, Movie Trailers, Comic Books, X-Men
Wolverine's Got Claws
Since the character Wolverine first appeared over 30 years ago in the comic book pages of the X-Men, the man with the adamantium bones has literally clawed his way to the top of the heap of mutant superheroes. Everyone loves Wolverine. All of which underlines the inevitability of a movie focused on the super-healing, claw-wielding antihero to follow the heroic sucess of the X-Men movies.
Fans sharpened their own claws in Search this week with a frenzy of activity for Wolverine's cinematic adventures. Queries for "wolverine movie" (+210%) and "wolverine movie trailer" (+186%) both soared to new heights, landing in our top 100 queries. We have little doubt about the earning, if not entertainment, potential of the future flick.
Still, "X-Men Origins: Wolverine" isn't slated to be released until 2009. All current searches, then, are filled with hope and end in disappointment when faced with the scores of amateur-quality fake trailers on the Web. We know the real star will be Hugh Jackman—but any other info on the Web thus far appears to be pure mutant madness
Filed under: Movies, Movie Trailers, X-Men
X Marks the Spot
You're ready for another wave of mutated searches. The merry band of mutants known as the X-Men are heating up the buzz again, with searches on the Marvel heroes up 19% this week. The hotly-anticipated DVD release of "X-Men: The Last Stand" spawned a Buzz increase of 148% for the third installment of the comic book trilogy.
Will the X-Men saga end here? Hopeful fans have already started searching on "x-men 4," "x-men 4 rumors," and "x-men 4 wolverine." Casting rumors swirling around a potential fourth movie indicate it will focus on the ultra-popular Wolverine. While Hugh Jackman sharpens his claws for another lucrative mutant flick in 2008, we wondered how the X-Men and their foes rank in Search.
Does Wolverine slash through Buzz to our top slot? We didn't need to consult Professor X to come up with this list of the hottest mutants...
Filed under: Movies, Comic Books, X-Men
top movers
| Rank | Subject | 1-Day Move |
|---|---|---|
| 1 | Ford 400 | Breakout! |
| 2 | Indonesia Ferry | Breakout! |
| 3 | Jordan Chandler | 3481% |
| 4 | Evan Chandler | 2322% |
| 5 | American Music Awards | 1841% |
| 6 | John F. Kennedy | 1529% |
| 7 | Turkey Stuffing Recipes | 1361% |
| 8 | Liam Hemsworth | 1172% |
| 9 | Lou Dobbs | 1142% |
| 10 | Hendrick Motorsports | 888% |

top leaders
| Rank | Subject | Move | Score |
|---|---|---|---|
| 1 | Black Friday | +340 | 1290 |
| 2 | NFL | +489 | 670 |
| 3 | Jennifer Lopez | +451 | 515 |
| 4 | New Moon | -67 | 250 |
| 5 | American Music Awards | +236 | 249 |
| 6 | UFC | -36 | 239 |
| 7 | Miley Cyrus | +66 | 169 |
| 8 | Hulu | -11 | 154 |
what's the buzz?
A subject's buzz score is the percentage of Yahoo! users searching for that subject on a given day, multiplied by a constant to make the number easier to read. Weekly leaders are the subjects with the greatest average buzz score for a given week.
For more detailed information, visit our FAQ.