Don't Mess With the Lohan
If at first you flame out of one profession, try, try again. That seems to be the mantra behind actress Lindsay Lohan's attempt to go for the gold (or at least bronze) with her new spray-tan line.
Lohan caught buzz recently for her star-turn as Madonna on the pages of Glamour magazine, but she's had less luck on the acting front. Her guest run on "Ugly Betty" was cut short after just four episodes. The actress who once seem headed for greatness (or at least some fun roles, like "Mean Girls") instead headed for rehab, twice, after being arrested for DUIs, twice.
Let's hope LiLo's career picks up, because People magazine actually had to stoop to calling the ad campaign for tanning merch an "exclusive first look." We're not sure whether to laugh or kind of feel bad for both People and Lohan.
But lame product launch or no, there's no stopping the buzzarazzi. Lookups on "lindsay lohan," "lindsay lohan as madonna," "lindsay lohan maxim," and "lindsay lohan rumors" heated up the search box in the last 7 days.
This is not Lohan's first foray into celebu-business. She put out a line of leggings last year. (Yes, you read right, leggings. Tights without feet.) People magazine, which also cheered this endeavor, seemed excited to report on any Lohan news that didn't involve an accident. As one disgusted fan posted, "I mean how hard was it to design dumb leggings?"
True, but your leggings aren't artistically shredded (or cost $100). Designing those probably does take a special perspective. And word has it, they're flying off the shelves, shreds and all. If that's any indication, pretty soon we may all have that Lohan glow.
Filed under: Actors, Lindsay Lohan, Entertainment
Open Letter to Emma Watson
Dear Emma Watson,
Yale is really, really pleased to be offering you — already a world-famous actress — a place in the upcoming freshman class at our world-famous university.
We read on your Twitter account that you got into Yale, but haven't yet decided where you're going to college. Then we read that you actually don't have a Twitter account. Silly us!
As you know, we are a seriously prestigious school. After all, lots of the most incredibly talented actors were also Yalies, including Sigourney Weaver, Jodie Foster, and Meryl Streep. Meryl Streep! What does that stuffy old Cambridge have to match that? (We hear you may have been accepted there, too.) Of course, playing that brainiac Hermione Granger in all those Harry Potter movies was so cool. But now instead of just playing a smartie, you could get a real-life Ivy League education.
P.S. We're actually not sure if you've been accepted at Yale, but the Web rumors say it's so. Here's hoping!
Filed under: Actors
Buzz Multipex: Watch and Learn
"Watchmen" has taken the Buzz Multiplex hostage. Fans are seeking out reviews and soundtrack information, refreshing themselves on the characters, and studying the cast ... but the first blockbuster of 2009 may not fare so easily in its ambitions. Follow the rundown—and the reservations—on this cult classic:
Who's Watching the Watchmen. Yes, this is the male bonding-nostalgia-passing-on-a-tradition movie of the week. Guys through age 54 make up 72% of the online followers. Nearly every state in the union save six are looking into the phenomenon. The longest lines? Tucscon, Ariz, followed by Flint (Mich.), Harlingen (Tex.), Los Angeles and New York City.
The Fathers of the Watchmen. Alan Moore wrote about them, Dave Gibbons drew them, and John Higgins colored them. Big interviews in Buzz: Moore discusses education through comics to Salon, Gibbons talks technique to Wired, and Higgins stays quiet.
Character Studies. The Star Ledger sums up the primary six characters. The most sought-after character in searches on Yahoo! from the past 7 days: Dr. Manhattan, closely followed by Rorschach and Silk Spectre.
All About Akerman. Malin Akerman, who plays Silk Spectre II, doesn't just have double the searches of the movie's title: She has received more Web look-ups than the movie, cast, and character combined.
Box Office Projections. The take may bust this weekend's box ofice, but "Watchmen" isn't likely to break any records. Business Insider offers five reasons why the film will be a bust in the long run. Here's some data to back up the reasoning: The movie landed in the top 400 searches from the past 7 days, but films like "Spider-Man" have had stronger and longer lead-in Web activity. Considering the high number of "reviews" searches, fanboys (or men, considering the graphic novel came out in 1986) may be looking to save themselves from seeing Hollywood ruin some Moore.
Review Round-Up. Moore's boycotting it, but that's just based on personal principle and past experience. For those who have seen it, critical reaction ranges from grade As (Roger Ebert, E! Online) to Cs (USA Today, LA Times). What's good: The "superhero-noir murder mystery" boasts "visceral" graphics with characters that have "surprising conviction." Naysayers find the nearly three-hour exercise "plodding, convoluted and forgettable," a both "nihilistic and campy ... soap opera" absent the graphic novel's "cerebral tone," and with heroes in "silly Halloween get-ups."
Filed under: Movies, Actors, Comic Books, Superheroes
Buzz Multiplex: We're Into Some of You
Is this the dream weekend for chick flicks, or merely a thin disguise for extended ogling time? In the Buzz Multiplex, the answer is a qualified yes—to both.
The advice book, "He's Just Not That Into You," turns into an unlikely PG-13 comedy this week, and pulls in female interest (75%) and more searches than any other movie premiere. The attention's only moderate, possibly due to the negative attention that ranges from disappointed ("an admittedly ambitious misfire that falls flat" explains the Washington Post) to mighty steamed ("a grotesque representation of female desire," laments NYT) to outright lacerating ("a women-bashing tract disguised as a chick flick," grouses Rolling Stone Magazine.)
Interest in the comedy's stars crush searches for the title. However not all the "HJNTIY" stars make the list of this week's most sought-after actors in a premiere. More important: Are Searchers into the celebs for themselves, or for more objectified reasons? Let's review the chart of top 5 stars in the Buzz Multiplex this week.
| We're Into: The Top 5 Actors in Premieres This Week | ||||
Following | Sweetheart of... | Most Likely Searched For... | Ogle Factor (1-5) | |
| 1. Jennifer Aniston ("He's Just Not That Into You") | Male/Female 71%:29%, all ages up to 54 | Utah, Idaho and Nebraska | GQ cover, ex-boyfriends, pal Courtney Cox, and current beau John Mayer | Curiosity about her relationships (failed and otherwise) brings down the O.F. to a 4. |
| 2. Dakota Fanning ("Coraline," "Push") | M/F 66%:34%, all ages up to 64 | Wyoming, South Dakota, Utah | "Twilight" connection, filmography, pictures | Career trajectory research brings the O.F. to down to a dignified 2. |
| 3. Camilla Belle ("Push") | M/F 76%:24%, mostly 25-54 | Utah, Idaho, Oklahoma | General hotness | Look-ups for her ties to Robert Pattinson and Joe Jonas, plus the purity ring, drop her down to a respectable 3. |
| 4. Scarlet Johansson ("HJNTIY") | M/F 77%:23%, ages 13-54 | Utah, Minnesota, Colorado | General hotness | Unseemly searches give her the high eye-candy rating of 5. |
| 5. Aishwarya Rai ("Pink Panther 2") | M/F 65%:35%, ages 13-44 | California, Texas, Tennessee | Wedding | Nuptial searches lower the O.F. to a 3. |
Honorable Mentions
6. Drew Barrymore ("HJNTIY"), lots of interest in her Golden Globes.7. Jennifer Connelly ("HJNTIY"), drawing searches for past works.
8. Ginnifer Goodwin ("HJNTIY"), pulling curiosity for her Chris Klein connection.
9. Chris Evans ("HJNTIY"), representing equal-opportunity objectification.
10. Ben Affleck ("HJNTIY"). All about his wife, the new baby, and his politics.
Filed under: Movies, Actors, Celebrities, Women
New 'Do for Twilight Dude
Robert Pattinson, sexy vampire star of the movie "Twilight," caused an absolute Internet uproar with a new hairdo that many fans thinks is a hair don't: He traded in his trademark tousled locks (perfect for vampiring) for a no-muss, Marine-style crew cut. (Perfect for looking like a standard-issue Hollywood star.)
Let's just say that the new look has not gone unnoticed. Fans of the teen heartthrob turned to the Web in a frenzy of look-ups for "Robert Pattinson haircut." And also "Robert Pattinson new hair," "Robert Pattinson new hair cut," "Rob Pattinson new haircut," and "Robert Pattinson with short hair."
Hecklerspray noted that Pattinson has "the world's dreamiest hair…so if Robert Pattinson ever had a haircut, we'd probably kill ourselves."Probably not. But that doesn't stop fans from feelling a slight betrayal in the change. People.com has helpfully added a poll to its website for opinionated hair-istas to vote on how they feel about the shorter, unfussy look.
The previous romantically coiffed waves made Pattinson a dead ringer for the teen vampire role of Edward Cullen. Which could be the reason "Twilight" fans are just a tad upset he's gone and chopped his locks. As one commenter on People.com bemoaned, "Rob's hair looks good both ways. But how can he cut his hair and play Edward Cullen?"
Yes, would someone please think of the fans? As many pointed out, filming for the sequel is three months away -- and opinions ranged about whether this is enough time for his hair to grow back for the role. OMG suggested that to reprise the signature 'do, Pattinson may be forced to don hair extensions. Would fans buy Pattinson in a wig?
It's not just his head that gets the fans going online. Searches extend to "Robert Pattinson shirtless," "Robert Pattinson biography," and "Robert Pattinson girlfriend." Pattinson still may not really get the mania surrounding him. He told AccessHollywoood.com, "Well, they're in love with the character...I really don't claim anything."
He's right. It's not him. It's his hair.
Filed under: Actors, Entertainment
top movers
| Rank | Subject | 1-Day Move |
|---|---|---|
| 1 | Nidal Malik Hasan | Breakout! |
| 2 | Fort Hood Shooting | Breakout! |
| 3 | Tyrannosaurus Rex | Breakout! |
| 4 | Fort Hood | 43518% |
| 5 | Tropical Storm Ida | 4377% |
| 6 | Willie Aames | 3325% |
| 7 | Shannon Dedrick | 3299% |
| 8 | Gretchen Rossi | 2702% |
| 9 | Epic Mickey | 2583% |
| 10 | Lee Harvey Oswald | 1907% |

top leaders
| Rank | Subject | Move | Score |
|---|---|---|---|
| 1 | Danica Patrick | +194 | 207 |
| 2 | Fort Hood | +185 | 185 |
| 3 | Angelina Jolie | +114 | 164 |
| 4 | Rihanna | +39 | 157 |
| 5 | New York Yankees | +54 | 154 |
| 6 | Alicia Keys | +139 | 153 |
| 7 | +1 | 153 | |
| 8 | NFL | +6 | 138 |
what's the buzz?
A subject's buzz score is the percentage of Yahoo! users searching for that subject on a given day, multiplied by a constant to make the number easier to read. Weekly leaders are the subjects with the greatest average buzz score for a given week.
For more detailed information, visit our FAQ.