On the brink.

From billions of searches emerged a fascinating portrait of a culture on the brink — of environmental changes, political breakaways, celebrity breakdowns, and technological breakthroughs. Join us as we explore the top trends in 2007.

Tag, You're It

top 10 on del.icio.us
By Chris Kim, Sr. Product Marketing Manager, del.icio.us

Creativity and creation marked the 2007 searches on our social search and bookmarking site, del.icio.us, which serves as the "Web memory" for millions of technologists, librarians, journalists, and others who enjoy staying on the cutting edge of what's new and interesting in technology and society.

Photography Travel

The pursuit of design took the top spot among the millions of del.icio.us users, who shared and tagged blogs and articles on how to groom a website and tinker with typography for maximum effect.

The drive to find the best visual element pushed bookmarks for photography into the top 10. And searches for tips on technique have also been on the upswing, thanks to the dominance of digital cameras in the past few years.

Del.icio.us users tend to be a pretty tech-savvy bunch (Ubuntu, anyone?), although they still indulge in the music, video, and travel inquiries that are the meat and potatoes of search. After all, researching a favorite band, sharing the latest viral video (treadmill dancing), or finding the cheapest fare will always be popular Web pursuits, no matter how sophisticated the audience.

After years of hype, the market has finally matured for HDTV. With high-definition programming more readily available and monitor prices rapidly dropping, HDTV is now the second most popular search on del.icio.us.

In other leisurely pursuits, interest in games continued to grow, particularly in massively multiplayer online games (MMOGs) such as World of Warcraft. On the opposite end of the spectrum, online mini-games such as Tower Defense enjoyed a spike, thanks to those gamers seeking quick recreational breaks.

Finally, it's not surprising that Web 2.0 and Mac remained high on the list as the del.icio.us community is in the technology forefront. And with Apple's release of the Leopard operating system this fall (not to mention any upcoming announcements made at Macworld in January), Steve Jobs is sure to add more customers to his loyal user base. In the process, Apple might remake the concept of design once again.

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METHODOLOGY
To come up with the Top Trends of 2007, we analyze search queries based on a number of factors, including absolute volume and growth versus previous periods, to see which themes and trends bubble to the surface. And of course, individual users and their searches remain anonymous.

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Images sourced from AP, Reuters, AFP and Yahoo! News